Social Media & Influencer Marketing Manager

About the Role

Key Responsibilities

• Develop and maintain monthly editorial calendars across all platforms including Instagram, Facebook, TikTok, Snapchat, Threads, X (formerly Twitter), YouTube, and LinkedIn.
• Execute against a comprehensive social media strategy aligned with brand goals and campaign initiatives, tailoring content to each platform's audience and format.
• Manage and schedule content using platforms such as Sprout Social, HootSuite, or other social media management tools.
• Collaborate with the creative team to brief and develop platform-specific assets, ensuring content is optimized for each channel.
• Monitor trends, platform updates, and audience behavior to inform content strategy and engagement tactics.
• Help lead the execution of influencer strategy, including recruitment, onboarding, and relationship management.
• Utilize tools such as Sprout Social Influencer Management, Later, Azea, or similar platforms to manage influencer campaigns and communications.
• Coordinate influencer content creation and ensure alignment with brand messaging and campaign goals.
• Track and report on influencer KPIs, including reach, engagement, conversions, and ROI.
• Ideate and produce engaging, on-brand content in collaboration with internal teams and external creators.
• Brief creative teams on asset needs tailored to each social platform, ensuring content adheres to brand guidelines and maintains a consistent voice and tone.
• Brief influencers on asset needs to support organic and paid social efforts, aligning with campaign goals and audience expectations.
• Analyze performance across social media and influencer campaigns using platform analytics and third-party tools.
• Provide regular reports and insights to stakeholders, highlighting successes, opportunities, and areas for optimization.
• Use data-driven insights to inform future content planning, influencer partnerships, and platform prioritization.

Requirements

• 4-6 years of experience in social media and influencer marketing, preferably in the fitness, lifestyle, or consumer brand space.
• Proficiency in Sprout Social, HootSuite, Later, Azea, or similar platforms.
• Strong understanding of each social media platform's unique features, audience, and content best practices.
• Proven track record of managing influencer programs and driving measurable results.
• Excellent communication, project management, and organizational skills.
• Creative mindset with a passion for storytelling and community building.

Nice to Have

• Experience in the fitness, lifestyle, or consumer brand space.

Qualifications

• Experience in social media and influencer marketing (4-6 years).

Benefits & Perks

• Paid holidays, sick time, and vacation.
• Dental, vision, and group health insurance.
• 401(k) matching and retirement benefits.
• Free membership with guest privileges.
• Discounted Personal Training.
• Supplemental Life, Employee Assistance Program, Pet Insurance.