Social Media and Marketing Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging content tailored to each platform, including graphics, videos, and written posts that align with brand messaging.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and managing social media accounts efficiently.
• Conduct SEO keyword research to optimize content for search engines and improve visibility.
• Monitor social media channels for trends and insights through social listening techniques to inform strategy adjustments.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Collaborate with the marketing team to integrate social media efforts with broader digital marketing initiatives.
• Manage public relations efforts through effective communication on social platforms.
• Maintain brand consistency across all channels while adapting content for specific audiences.
• Engage with followers by responding to comments and messages promptly to foster community relationships.
• Proofread all content before publication to ensure accuracy and adherence to brand standards.

Requirements

• Proven experience in social media management or digital marketing with a strong portfolio showcasing successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with Facebook Advertising and e-commerce platforms is a plus.
• Strong understanding of relationship management principles and public relations practices.
• Excellent written and verbal communication skills with a keen eye for detail in proofreading content.
• Experience in video editing and photography is desirable for creating diverse content types.
• Ability to analyze data effectively using web analytics tools to drive informed decisions.
• Knowledge of branding principles and the ability to maintain a cohesive brand voice across all platforms.
• A proactive approach to learning new trends in digital marketing and social media.

Nice to Have

• Familiarity with Facebook Advertising and e-commerce platforms.
• Experience in video editing and photography.

Qualifications

• Experience in social media management or digital marketing.
• Proficiency in graphic design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.

Benefits & Perks

• Hybrid work environment in Dallas, TX.
• Salary range of $3,000 - $10,000 per month.
• Full-time employment.