Social Media Coordinator

About the Role

Key Responsibilities

• Develop, script, film, and edit short-form video (Reels/TikTok) and photography, optimized for each platform's best practices.
• Coordinate and lead shoots (shot lists, talent, permissions), travel weekly to retail locations for associate features, and capture event and live content.
• Manage the content calendar; schedule posts; craft on-brand captions; select music/audio; and tag products or partners as needed.
• Quickly adapt to emerging trends; deliver real-time event coverage; and support community management by monitoring comments and routing DMs.
• Monitor metrics (views, engagement rate, saves/shares, follower growth); share key insights; and test new content approaches to improve results.
• Work with brand, retail operations, and HR/store partners to gather stories, gain approvals, and ensure brand consistency.
• Maintain an organized media library, file footage, and manage releases and permissions.

Requirements

• 1-3 years of experience in social media or content roles (brand, agency, or creator side).
• Deep understanding of Instagram and TikTok formats, features, and trend cycles.
• Skilled at filming with phone or mirrorless camera; familiar with basic lighting/audio; capable of editing short-form video (CapCut, Premiere Pro, or similar).
• Knowledge of design and copy basics: simple motion/graphics (Canva/After Effects a plus), writing on-brand captions, and crafting engaging hooks.
• Ability to interpret analytics (native tools, GA4, Sprout, Hootsuite, etc.) and turn insights into action.
• Organized, dependable, and comfortable directing or filming with on-camera associates; able to work quickly without compromising quality.
• Valid driver's license and willingness to travel for weekly store and field shoots.

Nice to Have

• Experience capturing live event content.
• Basic photography/color correction skills (Lightroom/Photoshop).
• Understanding of brand safety, permissions, and simple release forms.