Social Media Coordinator II

City Of Atlanta

Atlanta, GA

Full Time

Mid Level

45k-55k

17 days ago

Job Description

About the Role

The City of Atlanta Department of Parks & Recreation (DPR) is currently hiring a Social Media Coordinator. We are seeking a highly creative, engaged and detail-oriented candidate to support the management of DPR-owned social media channels to promote parks and recreational programs, events, facilities, and initiatives. They will work closely with the DPR Communications Team to create engaging content, manage social media accounts, and interact with the community online. The role involves creating, sourcing, and adapting content for publications on all DPR platforms, monitoring social media trends, and analyzing campaign effectiveness. The position reports to the Marketing and Promotions Manager and aims to enhance community engagement through strategic social media use.

Key Responsibilities

Support the development and implementation of social media strategies to increase awareness and engagement with DPR programming and events.
Create weekly creative content calendar and curate compelling content for social media platforms, including Instagram, Facebook, X (Twitter), etc.
Manage social media accounts by scheduling posts, engaging with community members, responding to inquiries, and fostering positive relationships with stakeholders online.
Work closely with the Communications Team to align social media efforts with overall messaging priorities.
Research, develop, and write bi-weekly content for the Mayor's Office of Communications platform, ATLDirect, using Associated Press style.
Monitor current events, trends and best practices in social media marketing and incorporate innovative ideas into the DPR social media strategy.
Track and analyze social media metrics to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
Stay up to date with local media, platform updates, and emerging technologies to optimize social media performance.
Manage and support the development of social media content calendar.
Monitor the social media publications of City of Atlanta departments and offices, supporting their efforts where possible.
Attend and participate in department and community programs and events, capture images and draft content for social media platforms and other communication channels.

Requirements

Bachelor's degree in Communications, Journalism, Marketing or a related field.
3-5 years experience in social media, marketing, promotions, or related field.
Strong written, verbal, and interpersonal relationships and communication skills.
Keen attention to detail.
Proficiency in photography, videography, and graphic design tools including Adobe Premiere, Photoshop, InDesign, and Canva.
Ability to multitask and deliver results in a fast-paced changing environment.
Solutions-oriented approach to communication.
Experience creating and editing video, photo and other content that respects basic design principles and brand guidelines.
Ability to multitask and meet deadlines in a fast-paced environment.
Ability and readiness to work flexible shifts, including capturing and publishing content at activities and events that take place in the evenings, at night, and on weekends.