Social Media Marketing Specialist

Think Academy

Irvine, CA

Full Time

Mid Level

42k-52k

3 days ago

Job Description

About the Role

Think Academy US is a distinguished education technology company, a proud subsidiary of TAL Education Group (NYSE: TAL). We are devoted to offering top-tier K-12 extra-curricular learning services, combining affection and innovation to revolutionize the educational journey for every child. As a Social Media Marketing Specialist, you will play a pivotal role in our Marketing Department, focusing on generating engaging content for RED and WeChat, engaging with parents, and staying current with social media and education trends.

Key Responsibilities

Regularly communicating with parents through social media platforms to identify their needs, preferences, and feedback.
Stay abreast of the latest trends in education and social media to ensure our content is current and engaging.
Conduct detailed research to gather key and professional information that supports our content creation strategy.
Develop and implement a content calendar for Red and WeChat platforms, ensuring a steady stream of high-quality posts that align with our brand voice and audience interests.
Monitor the performance of social media content, using insights to refine and adjust strategies for increased engagement and reach.

Requirements

Exceptional communication abilities with a proven track record of effectively engaging with diverse audiences.
The ability to listen, understand, and respond to audience needs.
Outgoing and proactive personality with a natural flair for initiating and maintaining meaningful conversations.
Strong research capabilities with a knack for identifying relevant, factual, and engaging information.
Bilingual in Mandarin is required.
Prior experience in content marketing, especially in managing RED and WeChat accounts, is highly preferred.
Familiarity with education enrichment and understanding of our audience needs is a plus.

Nice to Have

Experience managing RED and WeChat accounts.
Familiarity with education enrichment topics.

Qualifications

Experience in content marketing and social media engagement.
Strong research and communication skills.
Bilingual in Mandarin.

Benefits & Perks

$20-25/hr
Work with a young and talented startup team.
Potential for future employment opportunities based on performance.
Join us on this exciting journey of building something extraordinary from the ground up!

Working at Think Academy

Think Academy is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive environment for all employees. We value diversity, equity, and inclusion as fundamental to fostering creativity and innovation. We strive to create a workplace where everyone feels valued and included, providing equal opportunities for employment and advancement regardless of race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, or any other protected status.

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