Social Media & Marketing Campaign Manager

Weave

Lehi, UT

Full Time

Mid Level

1 day ago

Job Description

About the Role

We're looking for a proactive and organized Social Media & Marketing Campaign Manager to execute an established organic social strategy and bring our brand to life across key platforms. You'll be responsible for managing our editorial calendar, publishing daily content, coordinating with cross-functional teams, and ensuring consistent brand storytelling. This role plays a crucial part in campaign execution, community engagement, and reputation management across Instagram, Facebook, TikTok, LinkedIn, YouTube, and more. This role is hybrid and reports to the Sr Manager, Community Marketing.

Key Responsibilities

Implement and maintain a 30-60-day rolling editorial calendar in Asana
Publish daily content across all platforms, including Instagram, Facebook, TikTok, YouTube, and LinkedIn
Ensure execution aligns with larger company initiatives like product launches, The Happy Practice magazine, podcasts, and Weave Events
Incorporate creative campaigns and pre-approved brand messaging into daily social content
Track performance metrics: reach, engagement, follower growth, and channel-specific KPIs
Report on monthly and quarterly performance; highlight key wins and areas for improvement
Apply insights from analytics to refine content scheduling and post formats
Identify high-performing posts for boosting and recommend paid support monthly
Partner with influencer, ambassador, KOL, and affiliate teams to share customer and creator-generated content
Coordinate with broader marketing teams to ensure accurate amplification of ongoing campaigns
Monitor and respond to social mentions, reviews, and customer comments with professionalism and brand voice
Proactively flag and escalate issues that may impact brand reputation
Manage activity in public and private Facebook groups: moderate posts, engage members, and surface support issues as needed
Work with internal teams (support, product, CX) to close the loop on public conversations when necessary
Stay actively informed on the latest updates across social platforms including algorithm changes, feature rollouts, and shifts in user behavior
Keep tabs on relevant trends, viral formats, and engagement tactics and apply those insights to ongoing execution when appropriate
Monitor competitor and peer brands for successful content approaches, and identify patterns or emerging styles worth testing

Requirements

2-3 years of hands-on experience managing and publishing branded social media content
Proficiency in tools like Hootsuite; experience with Asana is a plus
Comfort with interpreting analytics and taking action on performance trends
Strong project management skills with great attention to deadlines and details
A clear communicator who's organized, responsive, and collaborative

Nice to Have

Experience managing Facebook groups or online brand reputation
Platform-specific expertise such as LinkedIn and TikTok
Trend adaptation for social campaigns
Experience with short-form video production
Performance optimization supported by metrics and response

Working at Weave

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

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