Social Media Measurement Analyst

Insight Global

Mountain View, CA

Contract

Senior

19 days ago

Job Description

About the Role

A global tech company is seeking a Senior Social Media Measurement Analyst to join its Brand Social team. This role will focus on scaling social measurement and rapid insights globally within their AI product team. As a key member of the team, you will translate business questions into measurement and optimization strategies that deliver actionable insights. You're fluent in social and digital data platforms and eager to dive into performance analytics. You'll track KPIs tied to business outcomes and drive optimization across owned and operated channels through a deep understanding of data. You'll collaborate with stakeholders and agency partners to ensure high-quality outputs while upholding and evolving centrally defined standards.

Key Responsibilities

Design and establish a regular cadence for performance updates and optimization deliverables across social channels
Maintain measurement tools, respond to ad-hoc data requests, and regularly present findings to channel leads
Execute social reporting and campaign measurement
Collaborate with internal stakeholders and external agency partners
Ensure agency teams align with internal frameworks for consistent reporting and measurement
Track and quantify the impact of social channels on marketing and business goals
Identify what's working for the brand—and competitors—through data and platform expertise
Partner with channel owners to develop real-time optimization models that improve content performance and inform strategy
Conduct ongoing analysis to understand how social content resonates with platform-specific audiences
Contribute to brand safety reporting workstreams
Ensure the highest quality output through direct engagement with stakeholders and agency partners

Requirements

8+ years of relevant experience working in social media analysis for global consumer brands
5+ years of general marketing experience (preferably in digital)
Expert level knowledge of Brandwatch & Sprinklr (or similar social tracking tools)
Advanced knowledge of paid, owned and earned metrics and methodologies
Ability to manage all aspects of social analytics to power owned and operated social media channels

Working at Insight Global

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters.

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