Social Media Strategist

About the Role

Key Responsibilities

• Monitor analytics and metrics to gauge success of social media posts and ad campaigns
• Research social media trends and hashtags that relate to a target audience's interests
• Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement
• Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ROI
• Work with digital and creative teams across the agency to ensure campaigns reflect the client's overall brand strategy and demographic
• Optimize campaigns with strategic direction and identify new and creative ways to maximize results

Requirements

• Understanding of web traffic metrics/analytics
• Strong verbal and written communication skills
• Experience creating and scheduling content calendars
• Short form writing experience within social content context
• Extensive knowledge of social media platforms including Facebook, Instagram, Twitter, TikTok
• Excellent time management skills and customer-service oriented attitude
• Excellent attention to detail
• Excellent analytical, written, and verbal communication skills
• Ability to work in a fast-paced environment and learn quickly
• Self starter; takes initiative; excellent time management skills and ability to work independently and as part of a team
• Experience using social publishing tools (Sprout Social, Social Studio)

Nice to Have

• 3-4 years' experience working as a social media strategist or manager
• A bachelor's (or equivalent) degree in marketing or a related field
• Hands-on experience using social media to build brand awareness
• Ability to identify target audiences' preferences and produce tailored content