Specialist, Digital Marketing SEO, Tax, Audit, Trade

About the Role

Key Responsibilities

• Drive SEO metrics insights, proactive tactics, and contribute to SEO strategy for your market disciplines.
• Contribute to cross-Thomson Reuters SEO best practices and processes using insights from SEO tactical and analysis work.
• Collaborate with digital, marketing, content, and development teams to integrate SEO best practices into customer-facing work products.
• Develop data analysis processes to monitor organic traffic, keywords, and other SEO performance metrics, ensuring cross-functional alignment with the SEO team.
• Create and deploy SEO data analysis reporting mechanisms, such as dashboards and reports, to track KPIs and team goals.
• Provide data-driven SEO insights to your SEO strategist and Digital Activation team to support planning and execution that meets customer search needs and growth objectives.
• Understand and own your disciplines' SEO needs, including customer personas and industry challenges, partnering with SEO strategists and marketing teams to offer strategic plans and recommendations.

Requirements

• Minimum of 2 years of SEO experience, with preference for at least 1 year in-house at a Fortune 500 corporation.
• Bachelor's degree in Business, Marketing, Statistics, or Communications preferred.
• Comprehensive knowledge of SEO best practices, trends, and metrics analysis, with experience in driving positive SEO results and business growth.
• Familiarity with Google Search Generative Experience (SGE) and AI-based chatbot search optimization techniques is advantageous.
• Proven ability to analyze and report on statistical data and metrics, effectively communicating SEO concepts across marketing teams.
• Strong knowledge of major SEO analysis tools like Google Search Console, Adobe Analytics, SEMRush, and Moz Pro.
• Excellent collaboration skills, able to work independently and drive progress in cross-functional environments, with experience in Adobe martech stack and WordPress preferred.

Nice to Have

• Experience with Adobe martech stack and WordPress.

Qualifications

• Educational background in Business, Marketing, Statistics, or Communications (preferred).
• Experience with SEO tools such as Google Search Console, Adobe Analytics, SEMRush, Moz Pro.
• Experience working with cross-functional teams and digital marketing strategies.

Benefits & Perks

• Hybrid Work Model: flexible hybrid working environment (2-3 days a week in the office depending on the role).
• Flexibility & Work-Life Balance: policies like Flex My Way, work from anywhere for up to 8 weeks per year.
• Career Development and Growth: continuous learning, Grow My Way programming, and skills-first approach.
• Industry Competitive Benefits: flexible vacation, Mental Health Days, Headspace access, retirement savings, tuition reimbursement, incentive programs, and wellbeing resources.
• Culture: recognized for inclusion, belonging, flexibility, and work-life balance.
• Social Impact: two paid volunteer days off annually, pro-bono projects, ESG initiatives.
• Making a Real-World Impact: supporting justice, truth, and transparency, upholding the rule of law, and providing trusted information.