Sr Analyst

About the Role

Key Responsibilities

• Serve as an analytics SME, cultivating, and maintaining strategic client relationships to drive data-informed decision-making and accelerate business initiatives
• Demonstrate deep knowledge of the client's industry landscape, competitive positioning, and key business drivers to proactively guide analytical strategy
• Lead and advocate for process optimization and quality assurance initiatives to continuously elevate the client experience
• Anticipate and troubleshoot analytical or data integrity issues, providing timely escalation and resolution strategies as needed
• Drive sophisticated analyses using Adobe Analytics, Google Analytics and other tools, delivering impactful insights across multi-channel digital ecosystems
• Collaborate with the Optimization Team to identify strategic testing and personalization opportunities that enhance customer experience and performance outcomes
• Partner with analytics, marketing, engineering, and product teams to define tagging requirements and ensure seamless implementation
• Establish best practices, maintain documentation, and enforce governance standards for tag deployment and data integrity
• Conduct rigorous testing and debugging of tag implementations across browsers and devices using tools like Adobe AEP Debugger, Google Tag Assistant, Charles Proxy, and browser dev tools
• Provide guidance and training to junior team members and stakeholders on TMS capabilities and workflows

Requirements

• Proficient in advanced web analytics platforms (Adobe AEP Tag, Google Tag Manager, Tealium, etc.), with a strong emphasis on Adobe Analytics for end-to-end digital performance measurement
• 3-5 years of experience in digital analytics or marketing analytics
• Strong proficiency in JavaScript, HTML, and object-oriented programming
• An understanding of the Adobe ecosystem (AEP, AJO, CJA, Adobe Target, AEM, Analytics)
• Familiarity with privacy compliance (GDPR, CCPA) and consent management platforms
• Familiarity with APIs, iFrames, automation, server-side tagging, CDPs
• Familiarity with agile methodologies and project management tools
• Comprehensive experience across the digital ecosystem, including web/mobile analytics, paid media, search, CRM analytics, and social performance measurement
• Strong executive communication skills, capable of presenting complex data-driven narratives to senior stakeholders, clients, and cross-functional teams
• Self-starter with high accountability, initiative, and thought leadership
• Ability to handle multiple clients and projects simultaneously
• MS Office (Word, Excel, PowerPoint) experience
• Bachelor's degree in Digital Marketing, Data Science, Computer Science, or Marketing preferred
• Adobe certified expert preferred

Nice to Have

• Adobe certified expert

Qualifications

• Bachelor's degree in Digital Marketing, Data Science, Computer Science, or Marketing (preferred)