Sr Brand Manager (Osteo and Ester-C)

About the Role

Key Responsibilities

• Develop long term strategy and short term plan in collaboration with cross functional partners.
• Gain senior stakeholder alignment on strategic initiatives.
• Establish growth targets and marketing budgets to support annual and strategic plan objectives.
• Calendarize sales, spend, and programming activities, monitor their effectiveness, and adjust as needed.
• Provide quarterly business updates to senior leadership.
• Build customer sell stories for new items, distribution gains, and category thought leadership.
• Establish brand monthly business reporting process with key cross functional stakeholders, including shipments, consumption, marketing plan, and innovation.
• Lead month end close activities including shipments, phasing, variances, and marketing spend.
• Evaluate industry trends, competitive situation, and business performance to develop strategic marketing recommendations.
• Measure and monitor performance against plan and program effectiveness, providing strategic recommendations for pivots and optimizations.
• Build and execute portfolio architecture through packaging and pricing strategies.
• Lead the strategy and implementation of annual SKU rationalization.
• Partner with cross functional teams to optimize product cost structures and support sustainability goals.
• Represent the brand in cross portfolio and corporate initiatives.

Requirements

• At least 10 years of professional experience with at least 5 years in Brand Management, including building brands and driving business growth.
• Experience in financial management and P&L management.
• Bachelor's Degree is required; an MBA or equivalent is preferred.
• Proven success in consumer-packaged goods and marketing, including forecasting and analytics.
• Ability to work in an entrepreneurial environment.
• Strong digital marketing experience is a plus.
• Experience in business analytics, strategy development, and marketing programs that have driven results.
• Experience in supplements, healthcare, or nutrition is preferred.
• If remote, must have the ability to travel to NY/NJ area for team meetings.

Nice to Have

• Strong digital marketing experience.

Qualifications

• Bachelor's Degree (required).
• MBA or equivalent (preferred).

Benefits & Perks

• Benefits that support physical, financial, and emotional wellbeing.