Sr. Consumer GTM Marketing Manager

About the Role

Key Responsibilities

• Working closely with the product and sales teams to ensure product, marketing and sales are aligned on goals, messaging, and lead generation strategies.
• Partnering with product marketing managers and development teams to understand features, benefits, and updates, ensuring marketing is accurately conveying the product's value proposition.
• Gathering and integrating customer feedback to improve marketing efforts and product development.
• Defining and tracking key performance indicators (KPIs) for customer acquisition, retention, and lifetime value.
• Continuously optimizing launch marketing campaigns based on data insights and market feedback.
• Lead consumer marketing within our rePAP or product renewal efforts.
• Lead the creation of product storytelling around product and service innovations to connect with consumers emotionally.
• Building relationships with providers, influencers, and other strategic partners to amplify brand awareness and integrate into GTM execution.
• Post purchase engagement on products and services, optimizing content and evolving CRM to personalize content for Resmed consumers.

Requirements

• Minimum 6 years' experience in consumer marketing.
• A portfolio of real world examples that exemplify your best work.
• Experience leading integrated marketing campaigns.
• Experience pushing the creative boundaries and work level.
• Experience leading B2C product and brand campaigns.
• Experience managing and growing and maintaining products and services in market with data driven decision making, engagement and proven growth.
• Experience using an array of martech platforms with data & analytical platforms to develop strategic decisions.

Nice to Have

• Bachelor's degree required / MBA desired.
• 10+ years of related experience.
• Consumer marketing experience is a must.

Qualifications

• Minimum 6 years' experience in consumer marketing.
• A portfolio of real world examples.
• Experience leading integrated marketing campaigns.
• Experience leading B2C product and brand campaigns.
• Experience managing products and services with data-driven decision making.

Benefits & Perks

• Comprehensive medical, vision, dental, and life insurance.
• AD&D, short-term and long-term disability insurance.
• Sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA).
• Commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP).
• Employee Assistance Program (EAP), tuition assistance.
• Fifteen days Paid Time Off (PTO) in the first year, 11 paid holidays plus 3 floating days.
• Eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave.