Sr. Digital Insights Analyst

About the Role

Key Responsibilities

• Partner with commercial teams and external agencies on marketing measurement strategies across all paid and owned media touchpoints.
• Leverage multiple technologies and data sources to develop and deliver holistic insights to Brand partners and Marketing Leadership.
• Work cross-functionally with marketing teams to utilize their technologies and data sources for campaign analytics, marketing mix modeling, and multi-touch attribution.
• Analyze and present digital media insights to internal and external partners to assist with in-flight optimizations and evaluate overall campaign performance.
• Function as the business owner of various digital and analytics tools, serving as a consultant to brands, agencies, and technology staff to improve analytics tracking efficiency and functionality.
• Help strategize and deliver data-driven personalization initiatives by configuring technology and data integrations.
• Consult with Brand and Commercial leads on Media Planning initiatives to support campaign setup and design.
• Support SEO team with keyword research, testing, data collection, analysis, and trend identification to maximize ROI.
• Support PIM and DAM teams with data connection and reporting initiatives.
• Develop tagging requirements to ensure proper tracking and reporting of digital data in line with global standards.
• Stay current on industry tools and developments in digital marketing analytics and media channels, providing strategic recommendations.

Requirements

• Bachelor's degree, preferably in Communications, Marketing, Statistics, or Analytics.
• Minimum 3 years of data analytics and data visualization experience.
• Experience with digital marketing channels such as SEO, social media, search, display, CRM, eCommerce, and personalized content.
• Experience working with Product Information Management (PIM) and Digital Asset Management (DAM) systems is a plus.
• Ability to analyze digital marketing challenges, interpret data meaningfully, and translate insights into actionable recommendations.
• Experience using Customer Data Platforms such as Tealium, Ensighten, and Lytics.
• Experience with data visualization tools like Microsoft PowerBI, Tableau, Domo.
• Experience with digital marketing reporting tools such as Google Analytics, Marketo, Sprinklr, SEMrush.
• Advanced written and verbal communication skills to tell stories with data.
• Ability to manage multiple projects simultaneously and collaborate with various stakeholders.
• Passion for digital marketing, data, and technology, with a focus on optimizing CX and UX.
• Ability to work in a fast-paced environment with strong interpersonal skills and attention to detail.

Nice to Have

• Experience with SEO, social media, search, display, CRM, eCommerce, and/or personalized content.
• Experience working with Product Information Management (PIM) and Digital Asset Management (DAM) systems.

Qualifications

• Bachelor's degree in Communications, Marketing, Statistics, or Analytics.

Benefits & Perks

• Robust health, dental, and vision insurance plans.
• Generous 401(k) savings plan.
• Education assistance.
• On-site wellness, fitness center, food, and coffee service.
• Additional benefits available; details can be found on the benefits site.