Sr. Director, Digital Strategy & Governance

About the Role

Key Responsibilities

• Lead the development and execution of Gilead's digital storytelling strategy across external (LinkedIn, Instagram, YouTube, Meta, X, emerging platforms) and internal (intranet, employee platforms) channels.
• Define and evolve a digital content vision that aligns with the corporate narrative and business goals, optimized for platform, audience, and tone.
• Oversee the creation of integrated digital campaigns, working closely with internal teams, subject matter experts, creative agencies, and media partners.
• Guide channel strategy, content planning, and publishing cadence for enterprise social and web platforms, ensuring clarity of purpose and consistency of voice.
• Translate high-level messaging and strategic themes into engaging, dynamic content formats (video, short-form, long-form, motion graphics, carousels, etc.).
• Serve as an expert advisor on digital best practices, innovation, and evolving trends internally and externally.
• Partner with brand, design, and communications teams to ensure visual and verbal coherence across all digital executions.
• Collaborate with analytics teams to track performance, test content, and refine strategies based on insights.
• Manage complex digital projects requiring long-term planning, governance, budgeting, and collaboration.
• Proactively seek out AI tools for compliant integration into digital efforts and work with Public Affairs Strategy and Operations to roll out trainings.
• Continuously work to up-skill the Digital team, improving efficiency and collaboration across teams.

Requirements

• 14+ years of experience in digital communications, content strategy, or digital marketing, preferably in a corporate, agency, or matrixed environment.
• Strong portfolio demonstrating ability to concept, lead, and launch integrated digital storytelling campaigns across multiple platforms.
• Expertise in platform strategy and publishing across LinkedIn, Instagram, YouTube, X, Meta/Facebook, intranets, and emerging platforms.
• Proven ability to translate corporate or business strategy into compelling, audience-centered content.
• Comfortable navigating complex organizations, aligning stakeholders, and working cross-functionally with executives, creative teams, and agency partners.
• Deep understanding of content design, digital storytelling formats, SEO, audience engagement, and content lifecycle management.
• Adept at managing and inspiring teams and agencies to deliver high-quality, high-impact digital content.
• Educational qualifications: Bachelor's Degree with 14+ years of experience, or Master's Degree with 12+ years of experience.

Nice to Have

• Experience working in a global or healthcare/biotech environment.
• Knowledge of AI tools and their application in digital content and strategy.
• Experience with digital governance models and cross-functional collaboration.

Qualifications

• Bachelor's Degree with 14+ years of experience, or
• Master's Degree with 12+ years of experience.

Benefits & Perks

• Salary range of $243,100.00 - $314,600.00, with potential for discretionary annual bonus and stock-based long-term incentives.
• Company-sponsored medical, dental, vision, and life insurance plans.
• Paid time off and a comprehensive benefits package.
• Additional benefits information available at https://www.gilead.com/careers/compensation-benefits-and-wellbeing.