Sr. Director of Brand and Integrated Marketing

About the Role

Key Responsibilities

• Translate the global brand strategy into actionable, relevant, and differentiated strategy and brand positioning for the US.
• Define and activate the Samsung mobile brand's unique role and place in culture.
• Develop and align integrated marketing communications and brand activation briefs.
• Create a steady drumbeat of integrated marketing campaigns, brand programs, and activations across owned, paid, and earned media.
• Drive differentiated, ownable, and disruptive go-to-market strategies for the Samsung mobile portfolio in the US.
• Build annual and quarterly integrated marketing and go-to-market plans based on product marketing strategies.
• Develop and roll out integrated campaigns, programs, activations, and experiences that challenge the status quo.
• Orchestrate 360-degree go-to-market and brand activation initiatives across channels, formats, and partners.
• Lead development of integrated communications plans and translate internal product positioning into consumer-facing communications.
• Develop and implement experiential marketing strategies for Samsung Mobile, including major product launches and events.
• Build and lead a team of integrated marketers, setting vision, roles, and responsibilities.
• Evaluate current team structure, attract diverse talent, and foster an inclusive, collaborative team culture.
• Manage relationships with agency partners, external collaborators, and internal teams to ensure seamless execution of marketing initiatives.

Requirements

• 15+ years of integrated marketing experience across diverse brands, preferably in global consumer brands within entertainment, consumer technology, and lifestyle industries.
• 10+ years of experience in team leadership and cross-functional collaboration.
• Proven track record of developing and executing large-scale, multi-channel integrated marketing campaigns.
• Experience managing agency and partner relationships to deliver comprehensive marketing plans.
• Ability to translate consumer, cultural, and competitive insights into strategic activation plans.
• Strong communication skills with the ability to articulate strategies clearly at all organizational levels.
• Entrepreneurial mindset with a positive, relentless drive.
• Ability to operate effectively in a fast-paced, agile environment and manage multiple initiatives simultaneously.
• High emotional intelligence and ability to build relationships with global teams and stakeholders.

Nice to Have

• Experience with brand building and marketing in the mobile or technology sector.
• Experience leading experiential marketing and large-scale product launches.
• Familiarity with cultural trends and how to position a brand within them.

Qualifications

• Educational background not explicitly specified, but extensive professional experience required.

Benefits & Perks

• Medical, Dental, Vision, Life Insurance
• 401(k) plan
• Employee Purchase Program
• Tuition Assistance (after 6 months)
• Paid Time Off
• Student Loan Program (after 6 months)
• Wellness Incentives
• Bonus compensation based on performance