Sr. Manager, Marketing Analytics

Mimecast

Lexington, MA

Full Time

Senior

128k-192k

1 day ago

Job Description

About the Role

Mimecast is seeking a Senior Manager, Marketing Analytics—a strategic thinker and hands-on expert who thrives at the intersection of data, technology, insights, and business growth. The role involves driving transformative impact in the cybersecurity industry by optimizing marketing investments, leveraging analytics tools, and influencing go-to-market strategies. The position offers an opportunity to lead a high-performing team, collaborate with senior stakeholders, and contribute to reducing human risk in cybersecurity through data-driven insights.

Key Responsibilities

Own Channel Performance: Lead comprehensive reporting and deep-dive analyses for all marketing channels, surfacing actionable insights that drive scale and efficiency.
Strategic Storytelling: Translate complex data into compelling narratives and recommendations that influence executive decision-making and cross-functional priorities.
Build Scalable Solutions: Design and maintain robust dashboards (Tableau, HockeyStack, Salesforce.com) that empower the marketing team to self-serve insights and focus on what matters most.
Standardize & Elevate Reporting: Streamline analytics processes, reducing ad-hoc requests and enabling the team to focus on key insights.
Optimize Budgets: Partner with marketing channel owners to maximize ROI, optimize CAC/LTV, and ensure every dollar spent accelerates pipeline velocity and business growth.

Requirements

5+ years in marketing analytics, ideally in high-growth B2B tech or cybersecurity, with a proven record managing $20M+ marketing program spend.
Mastery of Excel and dashboarding tools (Tableau, HockeyStack, or similar); deep understanding of attribution, pipeline modeling, and marketing data architecture.
Experience collaborating with marketing, growth, sales operations, and data science teams to drive business outcomes.
Relentlessly curious, data-obsessed, and passionate about solving complex problems that move the needle.
Exceptional at distilling complex analyses into clear, persuasive insights for senior leadership.
Thrive in fast-paced, evolving environments—balancing analytical rigor with speed and adaptability.

Nice to Have

Experience in high-growth B2B tech or cybersecurity industries.
Knowledge of marketing data architecture and attribution models.
Experience with dashboarding tools like HockeyStack or similar.

Qualifications

Proven experience managing large marketing programs with significant spend (e.g., $20M+).

Benefits & Perks

US base salary range of $128,000 - $192,000 plus benefits.
Potential eligibility for bonus and other related benefits.

Working at Mimecast

Cybersecurity is a community effort. Mimecast is committed to building an inclusive, diverse community that celebrates and welcomes everyone. They are proud to be an Equal Opportunity and Affirmative Action Employer, encouraging applicants from underrepresented groups. The company values an inclusive environment where everyone is considered equally regardless of protected characteristics, and offers accommodations for those who need them during the interview process.

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