Sr Manager, Marketing Analytics
Denny's
Job Description
About the Role
The Senior Manager of Marketing Analytics plays a key role within Denny's Business Intelligence, Analytics & Consumer Insights team. Reporting directly to the Senior Director, this leader is responsible for measuring, optimizing, and communicating to Denny's leadership the performance of paid, owned, and earned marketing initiatives, evaluating the impact of internal and external factors on the company's traffic and sales, analyzing menu performance, measuring test results, creating insightful automated reports. This role brings clarity, curiosity, and courage to every project—helping Marketing leaders connect actions to outcomes and campaigns to business impact. The Senior Manager partners closely with Brand Engagement, Media, Digital, and CRM teams to ask deeper questions, uncover meaningful insights, and influence in-flight decisions. Their work goes beyond reporting to deliver true insight storytelling, driving smarter campaigns and more effective guest engagement. This is a hands-on, cross-functional role that balances analytical depth with communication and collaboration. The Senior Manager is a key bridge between performance data and marketing decision-making.
Key Responsibilities
- Lead measurement and insight delivery for national brand campaigns, limited-time offers, and promotional events.
- Track performance across the full marketing funnel: awareness, engagement, conversion, traffic, and loyalty.
- Translate marketing metrics into clear, actionable insights that drive campaign refinement and future planning.
- Support Marketing, Finance, Product Development, and Supply Chain teams by providing performance insights, guest feedback, break-even analyses, and timely updates about menu items performance.
- Analyze marketing effectiveness across digital (search, social, display), traditional media (TV, radio, OOH), and CRM (email, SMS, app).
- Collaborate with media agencies and internal CRM teams to understand targeting, segmentation, and ROI.
- Design and support A/B tests, in-market tests, and pilot campaign analysis.
- Offer data-driven guidance for mid-campaign optimization and resource reallocation.
- Define success metrics prior to launch to ensure measurable goals and accountability.
- Build automated dashboards, visualizations, and post-campaign reports to communicate results.
- Present insights in cross-functional meetings and campaign retrospectives.
- Synthesize data into performance narratives that influence strategy and highlight business impact.
- Ask bold, business-minded questions to uncover hidden patterns and rethink assumptions.
- Collaborate closely with Brand, Creative, Media, and Digital teams to ensure insights inform decisions early.
- Operate with a growth mindset, helping Marketing connect brand activity to guest behavior and financial results.
Requirements
- Bachelor's degree required; advanced degree in Business Analytics, Finance, Marketing, Data Science, or related field preferred.
- 5-8 years of experience in marketing analytics, media analytics, consumer insights (quantitative), or business intelligence.
- Experience in a fast-paced, multi-channel marketing environment (QSR, retail, or hospitality preferred).
- Experience presenting insights to cross-functional stakeholders and leadership teams.
- Hands-on experience with granular data analysis; strong SQL skills.
- Proficiency with BI platforms such as Tableau, Power BI, Looker, or similar.
- Knowledge of Google Analytics/Adobe Analytics platforms.
- Excellent quantitative analytical skills.
- Strong understanding of marketing attribution, promotional effectiveness, and campaign KPIs.
- Experience in A/B testing, test design, and interpreting statistical significance.
- Familiarity with basic Data Science concepts and knowledge of/experience with AI for reporting and analytics.
- Ability to visualize data effectively using charts and tables.
- Excellent communication skills, able to synthesize data into business recommendations.
- Curious, courageous, and proactive—willing to challenge assumptions and drive change.
- Comfortable navigating ambiguity and aligning stakeholders around insight-driven actions.
Nice to Have
- Experience with AI for reporting and analytics.
Qualifications
- Educational background with a Bachelor's degree; advanced degree preferred.
Benefits & Perks
- Competitive salary range: $104,000 - $143,000 annually.
- Full-time employment.
Working at Denny's
Denny's is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by law. The company values diversity and inclusion and encourages applicants requiring reasonable accommodations to contact their support line.
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About Denny's
Website
dennys.com
Location
Irving, TX
Industry
Full-Service Restaurants
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