Sr Marketing Analyst

General Motors

Irving, TX

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Sr. Marketing Analyst plays a key role in supporting consumer acquisition programs and digital marketing channels by delivering actionable analysis, insights, and recommendations. The position involves collaborating with stakeholders to define KPIs, build dashboards, design experiments, and communicate results that influence decision-making and enhance customer experiences. The role is based in Irving, TX, and is part of GM Financial, a global provider of auto finance solutions with a culture that welcomes new ideas, fosters integrity, and creates a sense of community and belonging.

Key Responsibilities

Support consumer acquisition programs and digital marketing channels through analysis and insights.
Collaborate with stakeholders to define KPIs for marketing initiatives.
Build dashboards to monitor and visualize marketing performance.
Design experiments to test marketing strategies and optimize campaigns.
Communicate analysis results and recommendations to influence decision-making.
Enhance customer experiences through data-driven insights.

Requirements

Experience in supporting consumer acquisition programs and digital marketing channels.
Ability to deliver actionable analysis and insights.
Strong collaboration skills to work with stakeholders.
Experience in building dashboards and designing experiments.
Excellent communication skills to present results and recommendations.

Nice to Have

Experience with marketing analytics tools and platforms.
Knowledge of auto finance industry is a plus.

Qualifications

Bachelor's Degree

Benefits & Perks

Full-time employment
Opportunity to work in a global organization
Collaborative and innovative work environment

Working at General Motors

At GM Financial, our team members define and shape our culture — an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

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