Sr. Marketing Automation Specialist

About the Role

Key Responsibilities

• Lead the migration to a new marketing automation platform, ensuring accurate data transfers and functionality preservation.
• Work closely with sales and other departments to gather requirements and implement tailored marketing automation solutions.
• Monitor and resolve database issues, including automated data syncs, imports, and extensions.
• Organize and maintain lists, assets, and campaigns within the marketing automation platform for optimal usability.
• Integrate marketing tools and systems to streamline workflows and ensure data consistency.
• Investigate and address system errors to maintain platform reliability.
• Design and execute automated marketing campaigns, journeys, and lead scoring strategies for personalized customer experiences.
• Collaborate with stakeholders to develop dashboards, interfaces, and system integrations.
• Build and manage analytic dashboards to track performance metrics and campaign outcomes.
• Provide training and ongoing support to team members on marketing automation best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field, or equivalent experience.
• At least 5 years of experience as a Salesforce Marketing Cloud Administrator with a proven track record of successful implementations.
• Deep understanding of Salesforce integrations with marketing technologies such as On24, Demandbase, and Google Analytics.
• Expertise in managing complex data environments with a focus on maintaining data integrity.
• Strong troubleshooting skills for technical issues related to Salesforce Marketing Cloud configurations.
• Excellent communication skills for effective collaboration with cross-functional teams.
• Familiarity with MarTech tools like Demandbase, Highspot, and Qualtrics.
• Knowledge of Google Analytics and experience with its integration into marketing platforms.

Nice to Have

• Experience with designing and executing marketing campaigns and lead scoring strategies.
• Ability to develop dashboards and interfaces for performance tracking.
• Experience providing training and support on marketing automation tools.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field, or equivalent experience.
• At least 5 years of experience as a Salesforce Marketing Cloud Administrator.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.
• Access to online training and professional development resources.