Sr. Specialist, Owned Channels (Email and SMS)

About the Role

Key Responsibilities

• Build and optimize complex and personalized customer journeys for email and SMS campaigns.
• Manage the review of analytics from ESP, Google Analytics, and other tools to provide insights on campaign performance and suggest improvements.
• Lead cross-functional meetings to decide on content and overall user experience.
• Utilize email and SMS platforms to build messages, segment lists, and deploy marketing campaigns.
• Optimize content and implement process improvements based on empirical data.
• Cultivate relationships with category merchandisers, creative teams, analytics teams, merchants, and marketing to ensure proper coverage of key sales drivers.
• Support the Email & SMS Marketing Manager in executing strategic long-term marketing plans aligned with organizational initiatives.
• Analyze trends, draw conclusions, and provide recommendations on content, subject lines, and aesthetic testing.
• Work closely with category marketing, E-Commerce, and other marketing teams to ensure online marketing efforts deliver acceptable ROI.
• Develop research plans to identify strategic online marketing initiatives and stay updated on industry trends.
• Drive engagement with targeted audience segments as the database grows.

Requirements

• Bachelor's degree in a relevant field or equivalent work experience.
• 3-5 years of email marketing, email operations, and web analytics marketing experience.
• 2-3 years of experience coding HTML emails with dynamic content.
• Experience with ESP platforms required.
• Expertise in preparing email marketing campaigns, including landing pages and HTML coding.
• Excellent analytical skills with proficiency in tools like Adobe Analytics, Omniture, and web analytics platforms.
• Ability to create leadership presentations and communicate performance insights to large groups.
• Proficiency with Adobe design products (Photoshop), Microsoft Office.
• Strong organizational skills to meet critical deadlines.
• Excellent written, listening, verbal, and email communication skills.
• Ability to work in a fast-paced, real-time environment.
• Flexibility to work evenings, weekends,, and holidays if needed.
• Acceptable hearing and vision levels to perform job duties.

Nice to Have

• Retail experience is a plus.

Qualifications

• Bachelor's degree or equivalent work experience.

Benefits & Perks

• Not explicitly specified in the description.