Student Social Media Marketing Liaison

About the Role

Key Responsibilities

• Create 9-12 TikToks/Reels per month for Yumkies' official channels (Instagram + TikTok).
• Work with our team to get your content approved before posting on official accounts.
• Scout and pitch trending sounds, formats, and campus-friendly content ideas.
• Capture lifestyle, taste-test, and creative videos featuring Yumkies products.
• Use your personal affiliate code to promote Yumkies on your own social accounts.
• Track performance, test creative angles, and help shape our content growth strategy.
• Act as a brand liaison on campus and within your community.

Requirements

• A Dallas-based college student.
• TikTok/Instagram-savvy, with a passion for creating and editing short-form video.
• Interested in wellness, food, or content creation.
• Creative, confident on camera, and plugged into social media trends.
• A self-starter who can manage deadlines and batch content.

Nice to Have

• Experience with social media marketing strategy development.
• Video shooting skills.
• Experience with influencer marketing, brand messaging, TikTok content strategy, affiliate marketing, and digital marketing performance monitoring.

Qualifications

• Some college.

Benefits & Perks

• $400/month stipend for creating the official videos.
• Performance bonuses tied to growth milestones and viral content.
• Affiliate commission for sales driven through your personal link.
• Free Yumkies products for content and personal use.
• Mentorship in social media marketing, branding, and analytics.
• A résumé-boosting title: Student Social Media Marketing Liaison (Yumkies).