SVP Creative Marketing - Sony Pictures Television Studios

About the Role

Key Responsibilities

• Evolve a team of 15+ marketing leads across marketing operations, production, creative design, video/social production, event activations, and other key areas into a high-performing team overseeing 20+ active series across live action, animation, and kids' content.
• Strategize, ideate, and execute effective 360 marketing campaigns and branding initiatives for television-driven IP, focusing on adult-targeted series across major streamers.
• Develop strong relationships with streaming and linear partners to demonstrate the value of studio marketing within the content ecosystem.
• Pivot the team to a social-first marketing organization, cultivating fandom through understanding social platforms, creative formats, influencer programs, and high ROI initiatives.
• Create an efficient marketing operations team by implementing processes for on-set shoots, approvals, project management, and asset management using appropriate software and technology.
• Balance internal and external resources to maximize budgets while driving innovation.
• Lead creative efforts for event activations such as San Diego Comic Con.
• Support the Franchise Management team in elevating series IP to revenue-generating businesses, including creating content strategies to sustain IP between seasons.
• Develop a team focused on the right priorities with suitable capabilities, systems, and workflows to foster a collaborative environment.
• Inspire others with passion, positive energy, curiosity, and an entrepreneurial spirit rooted in innovation.

Requirements

• Seasoned creative television/streaming marketing division head with 15+ years of experience leading teams across creative, production, and operations in an agency-type environment.
• Ability to balance internal and external resources to deliver projects on time and on budget.
• Proven success in creating the creative vision for successful streaming campaigns for adult-targeted series, including key art, trailers, social content, and activations.
• Experience working across multiple genres such as live action drama, comedy, animation, and kids' content.
• Ability to work proactively in an entrepreneurial environment with initiative and follow-through.
• Experience collaborating with producers, creators, and actors, and influencing creative differences.
• Strong knowledge of global asset management, pipeline, workflow, distribution, and analytics, with an interest in testing new AI platforms and tracking ROI.
• Ability to implement analytics and research to evaluate and adapt campaigns dynamically.
• Deep relationships with artistic talent and industry contacts to facilitate high-quality creative collaborations.
• Experience launching and managing social studio infrastructure and creating 360 campaigns on platforms like YouTube, TikTok, and Instagram.
• Experience managing marketing operations, including project management tools, approval systems, asset management, on-set production, international crews, and union issues.
• Proven ability to inspire and mentor teams and executives, fostering a culture of growth and innovation.
• Bachelor's degree in Design, Advertising, Fine Art, Film, or equivalent experience.

Nice to Have

• Experience with AI platforms and innovative marketing technologies.
• Experience in entertainment or media companies with a focus on social media and digital campaigns.

Qualifications

• Bachelor's degree in Design, Advertising, Fine Art, Film, or equivalent experience.

Benefits & Perks

• Annual salary ranging from $255,000 to $330,000, with potential for annual incentive and comprehensive benefits.