SVP, Creative Product Solutions - Data &Technology

About the Role

Key Responsibilities

• Lead key pitches and organic growth opportunities from a D&T perspective for strategic Creative Practice Solutions including Dentsu Connect & GenStudio Dentsu+.
• Connect the Creative and Production narrative with media and CXM for integrated pitches.
• Understand client needs, analyze RFPs or client briefs, identify pain points, business goals, and success metrics, and translate these into solution requirements.
• Architect tailored solutions that align with client objectives, ensuring feasibility, scalability, and innovation, while collaborating with cross-functional teams.
• Craft compelling narratives that connect solutions to the client's vision, highlighting differentiators, value propositions, and business impact, and communicate technical details clearly.
• Present solutions during pitches, handle technical or strategic questions confidently, and adapt messaging based on the audience.
• Act as the central point of coordination across departments, ensure alignment between business, creative, and technical teams, and lead rehearsals to refine pitches.
• Identify potential risks or limitations in proposed solutions, offer mitigation strategies, and ensure solutions are deliverable within time, budget, and resource constraints.
• Keep informed about industry trends and regulatory changes affecting strategy and targeting, especially in data privacy contexts.
• Leverage Dentsu's data capabilities and industry partnerships to uncover new opportunities for client growth, pilot testing, and innovation.

Requirements

• 10+ years' experience working in creative and marketing industries in both client and technology-facing roles.
• Good understanding of creative technology and marketing platforms, in particular Adobe AEM.
• Expertise in using identity and data platforms to drive measurable campaign success and personalized customer experiences.
• Rich understanding of audience tools and datasets including Nielsen, GWI, YouGov, MRI, Merkury, Experian, ComScore, Mastercard, D&B, etc.
• Deep understanding of digital data technologies such as first-party and third-party data, data lakes, clean rooms, CDP, CRM, and identity solutions.
• Proven experience in using advanced audience analytics, segmentation, and targeting to improve campaign performance.
• Strong analytical, problem-solving, and critical-thinking abilities with a strategic mindset.
• Experience with media buy-plan-activate processes and technology.
• Excellent written and verbal communication skills, with the ability to influence and collaborate across teams.
• Ability to thrive in a fast-paced, deadline-driven environment with a proactive and growth-oriented approach.
• High accountability, ownership, and a collaborative mindset focused on partnership and innovation.

Nice to Have

• Experience working with Dentsu's proprietary platforms or similar industry tools.
• Experience in leading cross-functional teams and managing large-scale strategic initiatives.

Qualifications

• Educational background is not explicitly specified, but extensive experience in creative, marketing, and technology roles is required.

Benefits & Perks

• Anticipated base salary range of $163,000 - $263,350, based on experience and skills.
• Discretionary incentive compensation.
• Medical, dental, vision insurance.
• 401(k) matching.
• Paid time off and other benefits as detailed at www.dentsubenefitsplus.com.