Tagging Analytics - Adobe Analytics with GTM

Dexian

Minneapolis, MN

Contract

Mid Level

15 days ago

Job Description

About the Role

The client is seeking a Digital Media Tagging Implementation & Attribution Specialist within the Digital Web Analytics & Tagging team. The role involves managing the proper implementation, testing, and oversight of first-party and third-party tagging solutions for digital media campaigns and analytics related to multi-touch attribution measurement. The candidate will collaborate with internal and agency partners on tagging strategies, ensure accurate measurement through testing and monitoring, and support tag documentation, governance, and compliance processes.

Key Responsibilities

Proactively lead 3rd party marketing tagging discussions between the agency and internal marketing teams.
Implement, test, and manage various media and analytics tags within the tag management system.
Work with internal partners and agency teams to ensure correct information flow and proper measurement.
Monitor and test tag activity to ensure accuracy and proper functioning.
Maintain and update media tag documentation and tracking tools.
Support the governance of tags across multiple sites.
Collaborate with Compliance and Risk Teams for tag approvals and auditing.

Requirements

Knowledge of tag management systems like Tealium, GTM, Ensighten.
Experience with reading JavaScript and understanding third-party marketing and analytics implementation on websites.
Ability to liaise with marketing agencies and tagging implementation teams.
Understanding of media vendor tagging and procurement (third-party tags).
Experience with debugger tools (e.g., Chrome console, Charles, Chrome plugin debugger tools).
Proficiency in MS Office Suite, especially Excel and PowerPoint.
Experience and understanding of Adobe Analytics & Workspace.
Strong attention to detail and organizational skills.
Excellent verbal and written communication skills.
Project management mentality and interest in staying current with industry trends.

Nice to Have

Experience with MS Teams, Jira, and/or Confluence.
Experience with Campaign Manager, DV360 & SA360 related to tag development and deployment.
Tagging solution experience within an agency environment.
Knowledge of setting up ObservePoint audits.

Working at Dexian

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the second-largest minority-owned staffing company in the U.S., Dexian emphasizes diversity, innovation, and producing results that help clients and candidates achieve their goals. The company values detailed communication, continuous learning, efficiency, and a project management mindset, fostering a collaborative and forward-thinking work environment.

Apply Now