TikTok Shop Business Analyst, Seller Strategy

Tiktok

Seattle, WA

Full Time

Entry Level

89k-144k

3 days ago

Job Description

About the Role

TikTok eCommerce is building a next-generation commerce experience that combines content, community, and commerce. The Seller Strategy team plays a critical role in enabling merchant growth through scalable, data-driven programs and strategic planning. We aim to build a thriving merchant ecosystem by developing lifecycle strategies that support seller acquisition, activation, and retention. We are looking for a highly motivated Business Analyst to join the Seller Strategy team and support data-backed decision-making, strategy execution, and program optimization.

Key Responsibilities

Support the development of seller lifecycle and growth strategies by conducting data analysis, building dashboards, and creating structured insights
Analyze key merchant metrics to identify pain points and opportunities across different segments (e.g., onboarding, activation, retention)
Collaborate cross-functionally with product, category, marketing, operations, and data science teams to deliver seller-facing programs
Participate in the design and optimization of merchant incentive policies, resource allocation strategies, and performance tracking
Drive deep-dive analyses on business performance, supporting strategic decisions and OKR alignment

Requirements

1+ years of experience in business analysis, strategy, consulting, e-commerce, or a related field
Strong analytical and problem-solving skills, with proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Looker)
Excellent communication and stakeholder management abilities
Comfortable working in a fast-paced, ambiguous environment with multiple priorities
Strong business acumen and a collaborative, proactive mindset

Nice to Have

Experience working in or with e-commerce or tech platforms
Familiarity with seller operations, cohort analysis, or lifecycle management
Passion for using data to drive impact and continuous optimization

Qualifications

Educational background is not explicitly specified, but experience in business analysis or related fields is required

Benefits & Perks

Paid parental leave
Paid holidays
Disability insurance
Health insurance
Dental insurance
RSU (Restricted Stock Units)
Vision insurance
401(k) matching
Life insurance
Paid sick time
Paid personal time
Medical, dental, and vision insurance from day one
Additional wellbeing benefits

Working at Tiktok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our mission is to inspire creativity and bring joy. We foster a culture of curiosity, humility, resilience, and continuous innovation. We embrace challenges as opportunities to learn and grow as one team, striving to make a meaningful impact in a rapidly growing tech environment.

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