Urban Outfitters Senior Director of Digital Marketing & Web Analytics

Urban Outfitters

Philadelphia, PA

Full Time

Director

14 days ago

Job Description

About the Role

Urban Outfitters is seeking a Senior Director of Digital Marketing and Web Analytics who will play a crucial role in leveraging data to surface insights that inform critical business decisions and help solve impactful business problems. In partnership with cross-functional teams, your team will use data to uncover ways to provide optimized website conversion, identify trends and opportunities, improve customer acquisition, retention, and lifetime value, and drive profit. Success will be through your ability to lead an analytical, action-oriented team that drives data-driven decision making and fuels business growth.

Key Responsibilities

Develop and communicate clear analytics strategies and initiatives that align with business impact and goals
Lead a team and foster a culture of career development through skills, experience, and exposure
Prioritize effort based on business impact
Collaborate with marketing, merchandising, product, and finance teams to inform data-driven strategies
Provide actionable insights, not simply reporting, that help inform decisions across multiple departments
Work closely with IT to ensure data accuracy and integrity
Use data analysis tools and techniques to extract valuable insights from diverse data sets
Identify trends, opportunities, and areas for improvement to drive business decisions
Develop predictive models to optimize customer targeting, product merchandising, and marketing priorities
Audit, create, and maintain reporting dashboards for key performance metrics
Present concise insights and findings to senior leadership in a clear and actionable manner
Ensure data visualizations are accessible and easily interpretable by non-technical stakeholders
Develop and implement a comprehensive customer retention strategy to boost repeat purchases, loyalty, and CLV
Analyze customer behavior and segmentation data to refine customer journeys and lifecycle programs
Set KPIs to measure the success of retention initiatives, such as churn rates, repeat purchase frequency, and customer engagement
Oversee retention programs including SMS campaigns, email marketing, push notifications, and personalized offers
Use customer data and insights to create targeted, personalized communications that drive engagement
Oversee and enhance the loyalty platform technology
Develop strategies to grow retention channel databases, especially in SMS

Requirements

Bachelor's degree in relevant field (e.g., statistics, economics, computer science)
Proven experience (10+ years) in analytics, strategy, and other data-driven decision-making roles within e-commerce or fashion industry
Ability to collaborate with a diverse set of cross-functional partners
Strong leadership and team management skills
Proficiency in data analysis tools and languages (e.g., Python, R, SQL)
Experience with data visualization tools (e.g., Tableau)
Excellent communication and presentation skills
Deep understanding of e-commerce metrics and retail KPIs
Experience with machine learning and predictive modeling
A passion for managing great people and developing top talent

Nice to Have

Experience with machine learning and predictive modeling (also listed as requirement, but can be considered a strong plus)

Qualifications

Bachelor's degree in relevant field (e.g., statistics, economics, computer science)
10+ years of experience in analytics, strategy, or data-driven roles within e-commerce or fashion

Benefits & Perks

Medical, dental, vision coverage
Paid time off (PTO)
Generous employee discounts
Retirement savings
Additional benefits as detailed at www.urbn.com/work-with-us/benefits

Working at Urban Outfitters

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. They are proud to provide equal employment opportunities without regard to race, color, sex, gender, sexual orientation, gender identity or expression, religion, creed, age, disability, national origin, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic. URBN fosters a safe, fair, and respectful work environment and offers anti-harassment training to managers and employees.

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