Urgent hiring for Senior Analyst Web Analytics

About the Role

Key Responsibilities

• Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements.
• Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates.
• Deliver content insights that drive understanding and improvement in how teams write.
• Assist with ad hoc Web Analytics requests from across Marketing & Communication.
• Help to manage the integrity of Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
• Champion a hybrid Service/Self-Service analytics model within M&C by educating stakeholders and collaborating on data projects.

Requirements

• Three (3) or more years experience working in a marketing analytics role.
• Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools.
• A strong, practical understanding of Web Analytics technology.
• Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
• An ability to instill confidence and drive influence through presentations and live collaboration.
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
• A grasp of how various Paid, Earned, and Owned marketing channels work.
• An understanding of relational databases and supporting concepts, including granularity, keys, joins, and transformations.
• Familiarity with Google Tag Manager and basic web technology concepts.