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US Alzheimer's Marketing, Site of Care Lead

Biogen

Cambridge, MA
Full Time
Director
161k-222k
8 days ago

Job Description

About the Role

The Alzheimer's Site of Care Marketing Lead will be a critical role and visible leader within the US Alzheimer's Franchise, developing and executing strategies to activate and expand sites of care, improve speed to therapy, and coordinate a complex care pathway between neurology and other disciplines. This position is responsible for establishing strategic direction through analysis of insights to drive key strategic choices and execute a historic launch in Alzheimer's Disease. Reporting to the Head of Alzheimer's Disease Marketing, this role focuses on HCP and site of care experience initiatives, collaborating and leading projects that support the intersection between prescribing HCPs, care teams, patients, and families.

Key Responsibilities

  • Lead and set the direction for strategies to support site of care excellence, education, infrastructure and operations, and key solutions to coordinate care.
  • Work with alliance partners and internal leadership to prioritize sophisticated/mission critical marketing strategies to drive focused success by addressing marketing bottlenecks and complex treatment processes among a wide range of sites of care, including large Integrated Health Systems and Ambulatory Infusion Centers.
  • Manage overarching strategic relationships internally and externally, such as 3rd party service/solution partners in the development and execution of overall market strategies.
  • Set strategic direction and execution guidance for customer facing teams as they engage sites of care in addressing barriers to treatment.
  • Manage complex and innovative projects and establish vision and direction within a fast moving, challenging and energetic commercial environment.
  • Lead the creation of innovative strategic plans while leading complex product growth opportunities and producing measurable results.
  • Act as lead of key vendors and business partners, including assessments and RFP decisions.

Requirements

  • Bachelor's degree, MBA preferred.
  • 7+ years of commercial biotech/pharma experience, with at least 4+ years in marketing.
  • Ability to analyze data and insights to drive key choices and define a clear customer strategy.
  • Experience managing complex work streams with cross-functional or external B2B relationships is a plus.
  • Strong project and vendor management skills, including resource allocation and fiscal management.
  • Self-starter who functions well both independently and within a team.
  • Work well within a fast-paced and dynamic environment with an ability to have an impact quickly.

Nice to Have

  • Experience within Neurology, Oncology, Diagnostic, or Device.
  • Account Management or Key Customer engagement experience.
  • Experience working with an alliance partner.
  • Prior product launch experience.
  • Prior people management experience.

Benefits & Perks

  • Base salary range of $161,000.00-$222,000.00, determined through an analytical approach.
  • Short-term and long-term incentives, including cash bonus and equity incentives.
  • Comprehensive benefits including Medical, Dental, Vision, & Life insurances.
  • Fitness & Wellness programs including a fitness reimbursement.
  • Short- and Long-Term Disability insurance.
  • Minimum of 15 days of paid vacation plus end-of-year shutdown (Dec 26-Dec 31).
  • Up to 12 company paid holidays plus 3 paid days off for Personal Significance.
  • 80 hours of sick time per year.
  • Paid Maternity and Parental Leave.
  • 401(k) with company matching contributions.
  • Employee stock purchase plan.
  • Tuition reimbursement up to $10,000 annually.
  • Participation in Employee Resource Groups.

Working at Biogen

We are a global team committed to excellence and a pioneering spirit. As a mid-sized biotechnology company, we provide stability and resources while fostering an environment where individual contributions make a significant impact. Our team includes talented and passionate achievers with opportunities for learning, growth, and expanding skills. We work together to deliver life-changing medicines, guided by our mission of caring deeply, achieving excellence, and changing lives. We are dedicated to building a culture of inclusion and belonging that reflects the communities we serve and the patients we help, emphasizing diversity, equity, and inclusion efforts.

Apply Now

Job Details

Posted AtJun 12, 2025
Job CategoryMarketing
Salary161k-222k
Job TypeFull Time
ExperienceDirector

About Biogen

Website

biogen.com

Company Size

5001-10000 employees

Location

Cambridge, MA

Industry

Pharmaceutical and Medicine Manufacturing

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