(USA) Manager, Creative

About the Role

Key Responsibilities

• Compose copy that gets to the heart of who our customers are and inspire them, covering a range of topics, assets, and channel types.
• Collaborate with and mentor copywriters, helping them improve skills and performance.
• Gain a deep understanding of Walmart's brand principles, tone, voice, and style guides, applying that understanding to craft supportive copy.
• Manage multiple copy projects independently on different timelines with varying complexity and importance.
• Meet copy deadlines in coordination with project management, account management, and the creative team.
• Prepare well-structured drafts that are on-brief, meet the 3 C's (Conversational, Captivating, Confident), and demonstrate research skills.
• Collaborate with Design and other team members to develop creative solutions to meet business goals.
• Translate strategic marketing initiatives into concise, compelling copy solutions using critical thinking skills.
• Make edits following feedback from partners including marketers, editors, legal, and copy leadership.
• Contribute to the evolution of the brand tone of voice and style guide.
• Participate in project kick-offs and follow-up meetings, asking proactive questions and explaining creative choices.
• Consider character limitations and design constraints when creating copy and partner with editors to resolve issues.
• Ensure error-free copy, participate in QA phases, and conduct audits to identify errors.
• Stay informed on industry, technology, and media trends related to retail and marketing, sharing knowledge with the team.
• Cover copy projects for colleagues during PTO or sick days as needed.
• Act as proxy for copy leadership in meetings and communications with partners.
• Assist in creating and documenting processes and tools for the team.
• Maintain a positive attitude, work autonomously, and adapt quickly to changing business needs.

Requirements

• BA in Journalism, Creative Writing, Advertising, or related field and 5+ years of copywriting experience.
• 3 years' experience copywriting for an e-commerce brand.
• Ability to work autonomously and collaborate closely.
• Excellent proofreading skills and attention to detail.
• Willingness to do what it takes to get the job done.
• Ability to research and understand industry, product, and company information.
• Strong communication skills to explain creative choices and work with partners.

Nice to Have

• Content Management Systems experience.
• Managing interactive projects in an online creative or digital field.
• Experience working for or with creative agencies.
• Proficiency in Design Software such as Adobe Creative Suite, including advanced functions like multi-layer masking and compositing.
• A fantastic sense of humor.

Qualifications

• Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field.
• 1 year of experience in interactive design, editorial content management, or related field, OR 3 years of experience in the same fields.

Benefits & Perks

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Disability benefits, company discounts, Military Leave Pay, and expense reimbursement for adoption and surrogacy.
• Live Better U education benefit program covering tuition, books, and fees.
• Annual salary range: $96,000.00 - $186,000.00 plus additional bonuses and stock options.