Vice President, Director of Social Intelligence Analyst

About the Role

Key Responsibilities

• A senior leadership role on the Insights & Analytics team that leads work from start to finish, from interrogating client briefs, to developing methodologies and managing budgets, to leading project teams and delivering impactful business intelligence and recommendations in a variety of formats.
• Act as a client and project lead analyst to develop goals, KPIs, and measurement methodologies, and to deliver a variety of products, including performance reports, cultural/trend analyses, audience profiles, influencer assessments, and other intelligence to inform and drive business objectives and decision making.
• Consult clients with a POV on the marketing intelligence industry and its trends and best practices.
• Mentor junior and mid-level analysts and develop team training modules.
• Work as a collaborative, decisive partner and liaison across all parties, including clients, vendors, creative staff, strategists, and operations.
• Stay current with the latest social measurement trends, as well as relevant industry trends.
• Eager to contribute to innovation planning and team leadership for the Insights & Analytics practice.

Requirements

• 10+ years of total experience gained in digital marketing and/or analytics.
• Ability to understand client business needs and objectives and to develop project proposals tailored to them, inclusive of methodologies, team roles, and budget.
• Strong analytical skills; must be an expert in analyzing and interpreting social-related data from standard software packages and client databases (e.g., Brandwatch, Netbase Quid, Talkwalker, Sprinklr, etc.)
• Strong experience with measurement, benchmarking, and data interpretation in Excel or Google Sheets.
• Experience leading analyst teams on digital measurement, social analytics, and intelligence reporting/research projects.
• Ability to quickly pattern spot and surface actionable insights by distilling complex data into stories supported by KPIs and visualizations / dashboards / scorecards.
• Experience writing and presenting clear and concise deliveries for clients that summarize data insights, outcomes, implications, and recommendations.
• Ability to collaborate and work well with others, including the ability to teach junior analysts the best practices of digital measurement and the marketing intelligence industry.
• Excellent verbal and written communication skills to effectively communicate project parameters, status updates, and outcomes to internal and external stakeholders.

Nice to Have

• Experience providing evaluative volumetric and content analysis with media monitoring tools such as Onclusive, Zignal, or Newswhip.
• Experience with real-time listening for real-time engagement (e.g., crisis or event launch).
• Experience with dashboarding tools such as Tableau, Google Looker Studio, or Microsoft Power BI.
• Experience with the Google suite of tools (Google Sheets, Google AI Studio, or Google Cloud Platform).
• Experience with Google Analytics or other web analytics tools.
• Experience with market research and consumer profiling tools such as YouGov, MRI Simmons, or GlobalWebIndex.
• Experience with paid media and social boosting measurement.
• Experience with influencer performance program development and measurement.
• Experience using AI tools to create more efficient processes without sacrificing quality or integrity.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Range of medical, dental, vision benefits.
• 401(k) matching.
• Paid time off.
• Work-from-home and work-from-office flexibility.