Vice President of Content Marketing

About the Role

Key Responsibilities

• Develop and execute content vision and editorial strategy for UiPath's owned and executive platforms, focusing on automation, GenAI, and agentic systems.
• Create industry storytelling aligned with verticals and lines of business to build credibility and demand.
• Manage executive social strategy and visibility, including content voice, cadence, and narrative for leadership channels such as LinkedIn, keynotes, interviews, and blogs.
• Develop media and analyst-facing content strategy, partnering with PR to enhance UiPath's market position through briefing materials, contributed articles, and tier-1 bylines.
• Lead brand storytelling across channels, including copywriting, tone of voice governance, and innovation in long-form formats like POV papers and digital briefs.
• Design and implement social media content strategy, including platform strategy, editorial calendar, and engagement initiatives.
• Partner with Product Marketing Management (PMM) to translate global messaging into audience-specific, industry-aligned content formats.
• Support campaigns by contributing evergreen and long-form content suitable for reuse across regions and programs.
• Collaborate with regional and go-to-market teams to ensure relevance and resonance of thought leadership and social strategies.

Requirements

• 15+ years of experience in content strategy, editorial leadership, or communications within B2B tech or SaaS.
• Experience building global, editorial-quality content programs that support brand and pipeline objectives.
• Strong point of view on creating standout content in a crowded GenAI/automation market.
• Deep experience in developing executive thought leadership and managing social media/editorial programs at scale.
• Ability to manage agencies, contributors, and in-house creatives across regions.
• Skilled in stakeholder alignment, especially with PMM, Campaigns, and PR teams, to ensure consistency and avoid duplication.
• Passion for making complex technology stories understandable, engaging, and relevant to business audiences.

Nice to Have

• Experience managing or working with agencies, contributors, and in-house creative teams across regions.
• Strong POV on what makes content stand out in the GenAI/automation market.

Qualifications

• Formal experience in content strategy, editorial leadership, or communications in B2B tech or SaaS.

Benefits & Perks

• Flexible work arrangements with options for hybrid, office-based, or remote work.
• Inclusive workplace that values diversity and provides equal opportunities.
• Reasonable accommodations for candidates on request.