VP, Campaign Process Optimization Leader

About the Role

Key Responsibilities

• Lead end-to-end process optimization across Campaign Management execution including value estimation and realization of benefits that include opportunities across people, process, and technology.
• Drive incorporation of Gen AI into the campaign process for the purpose of generating greater value by reducing time spent on low value activity and focusing high value activity on stronger results.
• Serve as a strategic advisor to technical and business teams on how to evaluate, articulate, and quantify the value of AI use cases.
• Partner across the Growth function identifying optimization opportunities for comprehensive value attribution and ROI calculations throughout the Campaign process.
• Establish governance protocols to ensure consistency and transparency in optimization tracking across Performance Marketing.
• Develop & implement an optimization program focused on assessing current processes, identifying gaps, leading improvement opportunities, and achieving annual cost savings goals within Performance Marketing.
• Lead value stream map assessments and facilitate workshops, in collaboration with business stakeholders, identifying current state opportunities and defining future state goals and processes and establishing clear steps to drive and deliver optimization.
• Lead solutioning sessions with VP Product Managers, VP Product Owners Data Insights, VP Strategic Initiatives Leaders that incorporate technical solutions in optimization initiatives.
• Develop deep understanding of existing Marketing Technology stack and contribute to ongoing MarTech Agile program to aid in delivering optimization goals.
• Evaluate emerging trends in the industry including AI solutions that can support the future state of Campaign Execution in Financial Services.

Requirements

• Bachelor's degree or high school diploma/GED with +11 years of project management leading complex cross functional projects.
• 8+ years of project management experience influencing teams to scale improvements.
• Experience with Lean Management, Operational Excellence or equivalent in business process continuous improvement initiatives in Campaign Management execution.
• Strong business acumen, able to bridge business objectives with technology capabilities.
• Experience with Work Management applications, automation solutioning, system integrations and business process knowledge.

Nice to Have

• Master's degree in Operations Management, Business Administration, Finance, or similar.
• Prior work experience supporting Marketing functions within Financial Services.
• Project Management Professional (PMP) designation.
• SAFe 6.0 certification.
• 3+ years experience using Adobe Workfront.
• 1+ year experience using modern Marketing execution platforms.
• Strong communication skills, able to create and deliver executive-level summary reports and presentations.

Qualifications

• High school diploma or equivalent with +11 years of project management experience.
• Additional preferred qualifications include a Master's degree, PMP, SAFe certification, and specific platform experience.

Benefits & Perks

• Salary range of $130,000.00 - $210,000.00 USD annually, eligible for an annual bonus based on individual and company performance.
• Flexible work options including work from home, near company hubs, or in-office attendance for meetings and events.
• Supportive and inclusive culture with employee resource groups and commitment to diversity.