VP, Co-Brand Analytics - Travel

About the Role

Key Responsibilities

• Manage, coach and develop a team of analytics professionals dedicated to SYF Cobrand business.
• Collaborate with cross functional teams to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer retention.
• Conduct analysis of product and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes.
• Partner closely with broader Marketing organization and GMs to execute integrated marketing campaigns leveraging personalization and segmentation.
• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.
• Provide a proactive effort on data mining to leadership presentation to drive data driven decisioning.
• Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects.
• Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio.
• Measure in wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement.
• Co-manage team of offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth.
• Develop business case presentations and action plans to drive marketing strategy, including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis.
• Own the analytics agenda and provide innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities.

Requirements

• Bachelor's degree, or in lieu of degree, GED/high school diploma and 9+ years of work experience in marketing or portfolio analytics in the financial services, credit card, travel and entertainment or other consumer-based industry.
• A minimum of 7+ years of functional work experience including: 3+ years of analytical leadership/managerial experience, 3+ years using statistical analysis tools, and 2+ years leading large-scale analytics projects.
• Client facing experience of at least 2 years.
• Proficiency with statistical analysis tools such as SAS or SQL, and open-source tools like R and Python.
• Experience with data visualization tools such as Tableau or Birst.
• Strong understanding of targeting and segmentation, retail analytic tools, and advanced skills using Excel and PowerPoint.
• Proven ability to manage remotely located teams in India and the US.
• Demonstrated success leading a team with a proven track record of delivering results.
• Ability to develop executable strategies, articulate a clear vision, and deliver results.
• Excellent communication skills both written and verbal.

Nice to Have

• Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis.
• Advanced degree in a quantitative field or MBA with Systems and Marketing specialization.
• Experience with CoBrand credit products.
• Experience in the travel and entertainment industry.
• 5+ years of project management skills and experience.
• Experience utilizing SAS or SQL data mining skills as well as open-source tools such as R and Python.
• Advanced development of dashboards and data visualization tools such as Tableau or Birst.
• Strong understanding of targeting and segmentation, retail analytic tools.
• Digital marketing analytics experience.
• Experience using open source software tools in a CRM setting.

Qualifications

• High school diploma or GED with 9+ years of relevant experience.
• Or Bachelor's degree with relevant experience.

Benefits & Perks

• Salary range of $135,000 - $230,000 annually, eligible for an annual bonus based on individual and company performance.
• Work from home option, with occasional in-person engagement activities.
• Inclusive culture with Employee Resource Groups (ERGs).
• Reasonable accommodation support for applicants with disabilities.