VP, Product Marketing

About the Role

Key Responsibilities

• Architect, deliver, and iterate on strategic messaging and value proposition articulations for the platform and products to support sales, product launches, and market communication.
• Be a strategic partner to Product teams by defining personas, influencing roadmap decisions, and articulating customer needs and market dynamics.
• Understand and disseminate market insights, customer requirements, usage and buying behavior, and partner ecosystem to identify market opportunities and customer demand.
• Maintain a deep understanding of current and upcoming product plans in alignment with product leadership.
• Contribute to pricing and packaging strategy with customer, market, and competitive insights to maximize market fit and revenue.
• Own the external launch process from design to delivery for platform and product releases.
• Build, mentor, and inspire a data-driven product marketing team.
• Define team strategy, goals, budget, and hiring plans to build and measure results.
• Design and implement metrics to measure impact from pipeline to adoption and retention.
• Build strong cross-functional relationships with Product, Field, and Sales Enablement teams to ensure alignment with GTM plans.
• Partner with Sales Enablement to equip sales teams with messaging, strategies, materials, and market knowledge to increase deal closure and value.
• Create solutions-oriented content and positioning to address buyer needs and support the buyer's journey.
• Drive thought leadership through presentations, articles, speaking engagements, and relationship building with industry influencers and key customers.
• Lead creation and enablement of externally-facing product demos.
• Collaborate with partner teams to develop solutions supporting GTM plays and delivering value to partners and customers.

Requirements

• 10-15 years of experience in product marketing and related marketing functions in the software industry.
• 8+ years of progressive management experience, with emphasis on leadership and engaging global and local stakeholders.
• Demonstrated ability to build trusted relationships with executive sponsors and practitioners.
• Experience with enterprise Software-as-a-Service offerings; technical background or understanding of developer products is a plus.
• Experience supporting integrated GTM motions including Product-led Growth, Sales, Partners, and technology ecosystems.

Nice to Have

• Relevant domain expertise in digital operations or related fields.

Benefits & Perks

• Competitive salary
• Comprehensive benefits package from day one
• Flexible work arrangements
• Company equity
• ESPP (Employee Stock Purchase Program)
• Retirement or pension plan
• Generous paid vacation time
• Paid holidays and sick leave
• Dutonian Wellness Days & HibernationDuty - companywide paid days off in addition to PTO
• Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
• Paid volunteer time off: 20 hours per year
• Company-wide hack weeks
• Mental wellness programs