Web Analytics Specialist

About the Role

Key Responsibilities

• Lead web, social, and email channel analytics collection, interpretation, and reporting efforts.
• Run regular analysis using Siteimprove to identify patterns, diagnose anomalies, discover gaps, and inform strategic decisions.
• Translate data into clear, prioritized recommendations for product owners, designers, strategists, stakeholders, and leadership.
• Serve as analytics liaison to product owners, digital leads, and content teams.
• Develop dashboards and reports that inform roadmap and content decisions and support strategic decision making.
• Deliver weekly/monthly insight summaries and trend analyses.
• Recommend and/or validate changes to IA, UX, and content.
• Collaborate cross-functionally to align analytics with design and content strategies.
• Support UX testing and optimization with actionable insights.
• Ensure data is used to inform, prioritize, and validate, not just justify.
• Develop hypotheses based on data and work with stakeholders to implement and evaluate UX/content improvements.
• Support A/B tests and optimization projects with analytics baselines and post-test performance evaluations.
• Collaborate on cross-team initiatives involving surveys, feedback tools, and chatbots by providing insights and recommendations to enhance reporting, strategy, or user experience based on analytics and behavior data.

Requirements

• 5+ years of experience with web analytics and data reporting.
• Proficiency with Google Analytics 4 (GA4).
• Experience with Power BI, Siteimprove, Sprinklr, GovDelivery, and Excel/Google Sheets.
• Familiarity with Crazy Egg, Hotjar, or similar behavioral tools.
• Reporting familiarity with Drupal.
• Ability to obtain and maintain a Public Trust.
• Excellent written and verbal communication skills.

Nice to Have

• Familiarity and experience with usability testing methods.
• Experience with online survey tools (e.g., Medallia).
• Experience utilizing A/B testing design and analysis.
• Deep understanding of user behavior on digital platforms and multichannel analytics.
• Insightful about the potential and limitations of quantitative and qualitative data.
• Curiosity to explore data to find meaningful insights.
• Storytelling ability to explain data insights to technical and non-technical stakeholders.
• Ability to work collaboratively with content, UX, and product teams.
• Strategic linking of measurement to mission and goals.

Qualifications

• Experience with web analytics tools and data reporting platforms.
• Strong communication skills.
• Ability to work cross-functionally and collaboratively.