Web & Data Integration Specialist

About the Role

Key Responsibilities

• Develop and maintain websites using HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, AEM, Shopify).
• Build, optimize, and manage email and marketing automation campaigns using platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo.
• Integrate data across platforms including paid media channels (e.g., Google Ads, Meta), websites, CRMs, and lead gen tools.
• Manage, monitor, and troubleshoot data pipelines to ensure accuracy, completeness, and efficiency.
• Implement tracking scripts and tag integrations (e.g., Google Tag Manager, Meta Pixel) to enhance digital tracking and analytics.
• Automate reporting processes using Python and/or SQL, where applicable.
• Lead integration and data syncing with platforms like Salesforce Marketing Cloud, Power BI, and Looker Studio.
• Translate design mockups and wireframes into responsive, accessible, and performant front-end code.
• Debug, troubleshoot, and resolve website or data integration issues.
• Maintain strong data governance, documentation, and validation practices.
• Ensure all digital assets and data flows are secure, SEO-friendly, and compliant with best practices (including ADA and data privacy regulations).
• Collaborate with cross-functional teams - analytics, media, strategy, and account service - to understand project needs and deliver relevant solutions.

Requirements

• 3-5 years of experience in web development and/or data integration.
• Proficiency in HTML5, CSS3, JavaScript (Vanilla, jQuery, or frameworks like React).
• Experience with CMS platforms such as WordPress, AEM, or Drupal.
• Experience with data manipulation and automation using Python or R.
• Familiarity with Salesforce Marketing Cloud, HubSpot, or other marketing automation platforms.
• Strong understanding of APIs, webhooks, and marketing data platforms.
• Experience working with web analytics tools (e.g., Google Analytics, Tag Manager).
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Nice to Have

• Salesforce Marketing Cloud certification is a plus.
• Experience with headless CMS or JAM stack frameworks (e.g., Content Stack, Gatsby).
• Experience with data integration tools like Five Tran, Zapier, or Segment.
• Knowledge of marketing attribution models and campaign performance metrics.
• Understanding data privacy best practices (GDPR, CCPA).

Qualifications

• Not explicitly specified beyond experience and skills, but implied: relevant professional experience in web development and data integration.

Benefits & Perks

• Competitive compensation and benefits package.
• Health savings account
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) and 401(k) matching
• Paid time off
• Employee assistance program
• Life insurance
• Work location: Remote