Website Product Owner

About the Role

Key Responsibilities

• Develop and own the website product vision and roadmap, aligning with overall marketing and business goals.
• Manage and prioritize the website backlog, scoping requests into clear user stories with defined acceptance criteria.
• Partner with marketing stakeholders (campaigns, product marketing, demand gen, events, SEO, creative, international) to deliver high-impact web updates.
• Collaborate with UX/UI designers and developers to ensure intuitive, user-friendly, and accessible web experiences.
• Support major launches and campaigns, ensuring webpages and digital assets are delivered on time and with high quality.
• Define and track KPIs for website performance, user engagement, and conversion.
• Drive continuous optimization through analytics, user testing, and A/B testing.
• Maintain governance of website standards, accessibility, and brand consistency.
• Develop, own, and maintain dashboards to track website KPIs, including traffic, engagement, conversion, SEO rankings, and campaign performance.
• Translate data insights into actionable recommendations for stakeholders.
• Partner with analytics teams to ensure robust data governance, accurate tracking, and integration with MarTech/CRM systems.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.
• 3+ years of experience in product management, website management, or digital product ownership.
• Strong understanding of Agile methodologies (Scrum, Kanban).
• Experience with Jira and other backlog/project management tools.
• Excellent communication and stakeholder management skills.
• Analytical and data-driven, with experience in website analytics and testing platforms.
• Familiarity with CMS platforms (Drupal preferred) and UX best practices.

Nice to Have

• Certified Scrum Product Owner (CSPO) or equivalent.
• Experience in B2B SaaS or technology companies.
• Knowledge of SEO best practices and digital marketing strategies.
• Basic understanding of HTML, CSS, and web development processes.
• Experience with marketing automation (Marketo) and CRM systems (Salesforce).

Qualifications

• Educational background in relevant fields (Marketing, Business Administration, Computer Science).
• Experience in digital product management roles for at least 3 years.

Benefits & Perks

• Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost.
• Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
• Access to an innovative mental health support platform offering personalized care and resources.
• Generous employee stock purchase plan.
• Paid Time Off, Company paid holidays, paid volunteer hours and 12 weeks paid parental leave.