Website Strategy & Experience Manager

About the Role

Key Responsibilities

• Lead the development and execution of a comprehensive website strategy and governance model aligned with PEMCO's growth, brand, and customer engagement goals.
• Own the website platform roadmap to ensure scalability, performance, and alignment with business priorities.
• Support the delivery of web strategy roadmap and KPIs.
• Champion the marketing vision on pemco.com by collaborating across internal tools and applications to ensure consistent user experience.
• Apply best practices in UX/UI design, SEO, conversion rate optimization (CRO), analytics, and accessibility to deliver a seamless and effective customer journey.
• Monitor traffic, engagement, and conversion metrics to drive data-informed improvements.
• Improve CRO through A/B testing, personalization, and iterative enhancements using tools like Optimizely or Google Optimize.
• Collaborate with Data and AI teams to harness artificial intelligence, machine learning, and automation tools that drive greater efficiency and performance across marketing initiatives.
• Implement technical improvements to boost website speed and user experience.
• Maintain the Content Management System (CMS) and manage content governance.
• Collaborate with internal teams and agencies to manage SEO strategy and grow organic traffic.
• Audit and update website content to improve search visibility and lead generation.
• Ensure ADA compliance and optimize for usability and inclusivity.
• Coordinate across marketing, sales, IT, and product teams to align web initiatives with business KPIs.
• Manage execution of new features and updates with engineers, agencies, and freelancers.
• Write clear and actionable requirements, oversee quality assurance (QA) and user acceptance testing (UAT) processes, and ensure high-quality, on-time delivery.
• Partner with IT to maintain site security, manage backups, and support operational efficiency.
• Demonstrate behaviors consistent with PEMCO's policies, values, code of ethics and business conduct.

Requirements

• B.A. or B.S. degree or equivalent work experience (Marketing, Business, or related field of study).
• 5-8 years of experience in web strategy, as part of an agency team or an in-house marketing team, with expertise in managing websites and CRO.
• Skilled proficiency in MS Office: Excel, Word, PowerPoint, Outlook.
• Thorough understanding of the industry, business landscape, trends in growth and insurance environments.
• Strong customer service orientation and focus on the customer.
• Excellent verbal and written communication skills.
• Expertise in CRO, SEO, and web analytics (GA4, Adobe, Amplitude, GTM).
• Experience with CMS platforms (e.g., Kentico), HTML, CSS, JavaScript, and basic design tools.
• Strong understanding of web funnel optimization and user motivation.
• Familiarity with marketing automation and demand generation.
• Strong project management and cross-functional collaboration skills.

Nice to Have

• Experience with artificial intelligence, machine learning, and automation tools.
• Experience managing content governance and technical website improvements.
• Knowledge of ADA compliance and accessibility standards.

Qualifications

• Educational background in Marketing, Business, or a related field (B.A. or B.S.).
• 5-8 years of relevant experience in web strategy and management.

Benefits & Perks

• Medical, dental, and vision plans with employer premium cost shares.
• Employer-paid basic life and accidental death & dismemberment insurance, long- and short-term disability.
• Participation in PEMCO's 401(k) plan with a generous employer match.
• Vacation accrual starting at 10 days, increasing with tenure, up to 25 days annually.
• Four personal days upon hire.
• Paid holidays, sick leave, and additional paid time off for bereavement, jury duty, and community volunteering.
• Flexible Spending Accounts, Education Assistance Program, Scholarship program for children of employees, Employee Assistance Program, Well-being program, and other perks.
• Discounts on computer software, hardware, cell phone plans, rental cars, and potential bonuses or incentives.