2026 Digital Lab Associate Content Specialist Intern

About the Role

Key Responsibilities

• Create iterative content for A/B tests using our content creation platform by leveraging existing content, cloning the existing content, and building test and learn content to improve engagement rates.
• Share digital content testing ideas with marketing to gain alignment prior to review submission.
• Partner with the appropriate creative agency when design files need updating.
• Route content through the Material Review Process to gain approval before activation, serving as Project originator for review and functional testing in a highly regulated environment.
• Maintain content inventory (templates and modules) for supported brands.
• Provide content creation tool and process enhancement ideas to inform capability roadmaps.

Requirements

• Masters degree in graphic design, Business, or Marketing.
• Must be enrolled in university the semester following the internship and graduate within 1 year post-internship.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Demonstrated analytical skills within school or prior work experience.
• Demonstrated leadership experience within school organizations or prior jobs.
• Strong communication skills to effectively communicate with both business and technical individuals.

Nice to Have

• Hands-on experience with content creation and/or marketing automation platforms such as Stensul, Knak, Marketo, Salesforce Marketing Cloud.
• Digital marketing or interactive agency experience.
• Ability to think strategically with a strong ability to execute and exceed stakeholder expectations and project goals.

Qualifications

• Cumulative GPA of 3.00 or higher.

Benefits & Perks

• Competitive pay
• Relocation support for eligible students
• Select wellness benefits and paid holiday / sick time