Content Strategist

Gannett

Memphis, TN

Full Time

Senior

5 days ago

Job Description

About the Role

The Commercial Appeal, part of the USA TODAY NETWORK, is seeking a content strategist to oversee a team of business and suburban reporters in Memphis, Tennessee. The role involves guiding journalism that reveals important news, creates impactful stories, and provides crucial context to help the audience understand life in Memphis and its suburbs. The candidate will work closely with various editorial and digital teams to grow and retain audiences in a vibrant, diverse region that includes major corporations like FedEx, St. Jude Children's Research Hospital, and AutoZone, as well as cultural landmarks such as Beale Street and the NBA's Grizzlies.

Key Responsibilities

Leads and coaches team reporters to develop their skills and guide coverage.
Helps guide the news organization in covering topics and issues most important to key audiences.
Works with the digital strategist and audience team members to adjust content direction based on data.
Collaborates with marketing and advertising colleagues on content initiatives, including new products, native advertising, and content sponsorships.
Oversees content strategy for the team, using data and audience analytics to focus on audience needs.
Directs the content creation team and collaborates with the digital strategist and audience team to ensure a steady flow of quality content across platforms.
Collaborates with the production team to ensure the right mix of content to maximize user experience.
Directs and champions investigative journalism and First Amendment rights.
Monitors real-time metrics to understand audience needs.
Provides excellent customer service by helping readers find answers and solutions.
Represents the newspaper to community leaders and members of the community.

Requirements

Bachelor's degree in communications, journalism, marketing, or related field, or equivalent experience.
At least three years of media management experience.
Proven proficiency in applying analytics to content strategy.
Strong communication and collaboration skills.
Experience in a deadline-driven environment.
Exceptional planning and organizational skills.
Knowledge of social media and SEO.
Self-motivation and self-direction.

Nice to Have

Experience with digital content management and audience analytics.
Familiarity with Memphis media landscape and community.

Qualifications

Degree in communications, journalism, marketing, or related field.
Media management experience of at least three years.

Working at Gannett

The Commercial Appeal values innovative, investigative journalism that reveals important stories and fosters community engagement. The organization emphasizes collaboration, data-driven decision making, and serving the diverse Memphis community with quality content.

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