Security Benefit logo

2nd VP, Product & Channel Marketing

Security Benefit

Topeka, KS
Full Time
Executive
142k-176k
21 days ago

Job Description

About the Role

Security Benefit is a leader in the U.S. retirement market with more than $55 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you'll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®. We're proud to have been recognized as one of the best in the business: Named to Ward's 50 list of top-performing life-health insurance companies Recognized on list of Ingram's Top 100 Private Companies in the Kansas City area in 2024.

Key Responsibilities

  • Provide strategic leadership and guidance over the integration of the Security Benefit brand with our marketing focus to best position our products, distribution channels and sales support.
  • Leverage data and business intelligence to create relevant, scalable, and repeatable integrated marketing programs and key deliverables for our sales teams and our targeted markets.
  • Measure and optimize marketing campaigns to ensure effectiveness against KPIs, target audience reach, and ROI.
  • Collaborate with cross-functional teams to align marketing efforts with business goals.
  • Partner with stakeholders on product materials, product positioning, capabilities messaging, presentations, webinars, and communications to relevant audiences.
  • Work with Sales leadership to ensure internal sales team has the tools, training support, and materials needed to effectively sell products and services.
  • Create a positive and performance-driven culture based on the Security Benefit desired culture, building repeatable processes to deliver results.
  • Manage and develop a team of marketing professionals.

Requirements

  • Bachelor's degree in marketing, business, communications, or equivalent experience.
  • 12+ years of marketing experience in financial services or a related industry.
  • Eight years of management experience.
  • Expert understanding of traditional and digital platforms.
  • Strong relationship building skills and collaboration.
  • Broad experience developing and executing marketing strategies for complex products.
  • Thorough understanding of financial services and the distribution process, including how products are priced and positioned across various distribution channels.
  • Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms.
  • Ability to interpret data and articulate results to diverse audiences.
  • Analytical and decision-making skills to identify/prioritize critical issues and interpret data.
  • Excellent verbal and written communication skills.

Nice to Have

  • MBA
  • Series 6, 7, 24 or 26 FINRA licenses

Qualifications

  • Bachelor's degree in marketing, business, communications, or equivalent experience.
  • 12+ years of marketing experience in financial services or a related industry.
  • Eight years of management experience.

Benefits & Perks

  • Competitive salary and annual incentive bonuses.
  • 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
  • Paid parental leave after 90 days of service.
  • Comprehensive medical, dental & vision insurance.
  • 401(k) with company match, plus Profit Sharing & Savings Plan.
  • Short- and Long-Term Disability Insurance.
  • Flexible Spending Accounts for medical and dependent care.
  • Life Insurance.
  • Educational assistance.
  • Associate assistance programs.

Working at Security Benefit

Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®. We foster a growth-oriented environment with a focus on innovation, collaboration, and making an impact in the retirement industry. Our culture emphasizes building a positive, performance-driven environment and supporting our employees' professional development and well-being.

Apply Now

Job Details

Posted AtJul 14, 2025
Job CategoryProduct Marketing
Salary142k-176k
Job TypeFull Time
ExperienceExecutive

Job Skills

AI Insights

Key skills identified from this job posting

Sign upto access all insights for this job

About Security Benefit

Website

securitybenefit.com

Location

Topeka, KS

Industry

Offices of Other Holding Companies

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches