(3 Days Left) Associate Director, Marketing Activation and Innovation

About the Role

Key Responsibilities

• Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of digital engagement activities to drive desired behavior change.
• Develop and implement a comprehensive digital strategy for Cablivi for both HCP (Healthcare Professionals) and DTC (Direct-to-Consumer) audiences.
• Own and execute all digital marketing activities and tactics, including websites, CRM, paid media, SEO/SEM, and HCP-specific education platforms.
• Lead the creation of marketing materials and digital content, ensuring alignment with brand strategy, compliance, and audience needs.
• Build and optimize a robust digital ecosystem to support omnichannel engagement.
• Constantly focus on enabling the best customer experience in every interaction.
• Drive insight generation through strong data analysis, customer feedback, and market research to inform strategy and content development.
• Enhance programmatic media buying and audience targeting by optimizing digital budgets based on performance data, ROI, and strategic priorities.
• Familiar with actionable digital measurement plans, selecting KPIs, and setting goals, targets, and measurement milestones that directly relate to business objectives.
• Partner with digital and media agencies to execute campaigns and ensure best-in-class digital execution.
• Collaborate cross-functionally with brand, medical, legal, and regulatory teams to ensure seamless execution of digital initiatives.
• Act as the key point person for high-profile Sanofi digital initiatives (e.g., Digital Accelerator) and pilots.
• Explore and implement Generative AI tools for content creation and personalization at scale.

Requirements

• 3-5 years of experience in the pharmaceutical industry.
• Self-starter, proactive in nature with strong communication and presentation skills.
• Strategic digital planning and execution experience.
• Proven track record in developing and executing digital strategies.
• In-depth understanding of digital marketing channels, trends, and innovations, and how to interpret digital marketing insights.
• Strong analytical skills with experience in data interpretation, KPIs, ROI analysis, and budget optimization.
• Deep understanding of the digital marketing ecosystem.
• Ability to manage multiple priorities and perform under pressure in a fast-paced environment.
• Excellent communication, collaboration, and project management skills.
• Experience with platforms such as Office, Veeva, Adobe Experience Cloud, Google Analytics, Salesforce Marketing Cloud preferred.
• Knowledge of compliance and regulatory requirements in pharmaceutical marketing preferred.
• Strong stakeholder management and vendor coordination experience preferred.

Nice to Have

• Experience with platforms such as Office, Veeva, Adobe Experience Cloud, Google Analytics, Salesforce Marketing Cloud.
• Knowledge of compliance and regulatory requirements in pharmaceutical marketing.
• Strong stakeholder management and vendor coordination experience.

Qualifications

• Educational background is not explicitly specified, but 3-5 years of industry experience is required.

Benefits & Perks

• A thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Health and wellbeing benefits including high-quality healthcare, prevention and wellness programs, and at least 14 weeks' gender-neutral parental leave.
• Opportunities to grow your talent and advance your career, whether through promotion or lateral moves, at home or internationally.