Lead Associate, Digital Marketing (P2)

About the Role

Key Responsibilities

• Conduct peer and market research, compile findings from internal repositories, and assist in developing strategies for improving user experience and digital performance.
• Support identification and implementation of A/B and multivariate tests to optimize user experience and conversion.
• Help gather and analyze data to evaluate user journeys and make recommendations based on test outcomes and performance trends.
• Coordinate with stakeholders to apply test learnings across platforms such as donation forms and post-donation experiences.
• Work with the Digital Marketing team to compile integrated campaign performance dashboards and reports across paid, owned, and earned channels.
• Develop standard reporting templates to track KPIs, identify trends, and surface opportunities for optimization and learning.
• Support data quality checks and assist with identifying performance discrepancies or anomalies.
• Collaborate with internal stakeholders to ensure reporting aligns with campaign objectives and is clear and actionable.
• Support project tracking and coordination across digital initiatives, including optimization tests, analytics workstreams, and campaign wrap-ups.
• Participate in campaign planning and reporting meetings, documenting follow-ups, tasks, and decisions.
• Work closely with the web team to manage ticketing for donation forms, landing pages, and related web assets to ensure timely delivery and consistency.
• Partner with internal teams such as Paid Media, Email, and Web to ensure smooth collaboration.
• Maintain documentation of digital projects, tests, and performance insights in shared systems and folders.

Requirements

• Minimum of a High School Diploma or equivalent, plus at least 3 years of relevant experience in digital marketing, analytics, or related fields.
• Experience with web or marketing analytics platforms such as Adobe Analytics, Salesforce Marketing Cloud, Google Analytics, GA4, Looker Studio, Tableau, or similar.
• Demonstrated ability to analyze data, identify insights, and communicate findings to stakeholders.
• Experience supporting or coordinating testing and optimization projects, including A/B testing and UX improvements.
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a collaborative environment.
• Strong interpersonal skills with the ability to work across teams and explain information clearly.
• Basic understanding of marketing performance metrics across digital channels like email, search, and display.
• Professional proficiency in MS Office suite and in spoken and written English.

Nice to Have

• Experience with Adobe Analytics or other enterprise-level analytics platforms.
• Familiarity with nonprofit, fundraising, or mission-driven marketing environments.
• Experience with data visualization tools such as Tableau, Power BI, or Looker Studio.
• Knowledge of conversion rate optimization (CRO) best practices and testing tools like Google Optimize or Optimizely.
• Understanding of privacy regulations impacting digital marketing such as GDPR and CCPA.

Qualifications

• High School Diploma or equivalent.
• At least 3 years of relevant experience in digital marketing, analytics, or related fields.

Benefits & Perks

• Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays, and hybrid working opportunities.
• Competitive health, dental, and vision coverage for employees and their families.
• Paid leaves including caregiver, parental/adoption, critical child illness, and fertility benefits.
• Annual merit increases and additional incentives for eligible employees.
• Retirement savings plan with employer contributions after one year.
• Wellness days, mental health benefits, and support through Calm and company events.
• Employee Assistance Program offering free assessments, counseling, and referrals.
• Access to internal and external learning and development opportunities and mentorships.