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Digital Marketing Strategist

Nexstar Media Group

Saint Louis, MO
Full Time
Entry Level
2 days ago

Job Description

About the Role

The Digital Marketing Strategist will be responsible for selling customized digital advertising solutions—including OTT, CTV, display, video, social, and search—to local and regional clients. This role involves working closely with clients to identify their needs, propose tailored digital strategies, and guide campaigns from pitch to performance analysis. The position is part of a trusted media brand expanding its digital footprint in the St. Louis-DMA market, offering an opportunity for a motivated individual passionate about helping local businesses grow.

Key Responsibilities

  • Sell a full suite of digital advertising products (including OTT/CTV, SEO/SEM, display, video, social media, and email marketing).
  • Build and manage a book of business through prospecting, networking, referrals, and cold outreach.
  • Develop client-focused proposals and present them with confidence and clarity.
  • Partner with internal teams (marketing, creative, digital operations) to execute high-quality campaigns.
  • Monitor and analyze campaign performance, delivering regular reporting and optimization recommendations to clients.
  • Stay informed on industry trends and emerging digital platforms to provide cutting-edge solutions.

Requirements

  • 1+ years of digital advertising sales experience preferred; broadcast media sales experience is a plus.
  • Proven track record of meeting or exceeding sales goals.
  • Understanding digital ad products such as OTT/CTV, Social, Native, Streaming Audio, Out-of-Home, SEM and SEO.
  • Excellent communication, presentation, and relationship-building skills.
  • Self-motivated with a hunter mentality and a passion for helping businesses succeed.
  • Ability to work independently and manage multiple accounts in a fast-paced environment.

Nice to Have

  • Familiarity with CRM systems (e.g., Salesforce) and proposal platforms.
  • Understanding of analytics tools (e.g., Google Analytics, Facebook Business Manager, Adobe Analytics).
  • Knowledge of local/regional advertising markets.

Benefits & Perks

  • Competitive compensation
  • Full benefits package (health, dental, 401k, paid time off)
  • Comprehensive training and continuous support to accelerate your growth
  • A supportive, creative, collaborative workplace where your ideas are valued and innovation is encouraged
  • The opportunity to sell cutting-edge digital solutions backed by a trusted media brand
Apply Now

Job Details

Posted AtSep 4, 2025
Job CategoryDigital Marketing
SalaryCompetitive salary
Job TypeFull Time
ExperienceEntry Level

Job Skills

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About Nexstar Media Group

Website

nexstar.tv

Company Size

10000+ employees

Location

Saint Louis, MO

Industry

Television Broadcasting Stations

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