Senior Director of Digital Marketing Strategy

About the Role

Key Responsibilities

• Develop digital marketing analysis for individual properties, regional campaign initiatives, and recruiting efforts, including financial estimates, repositioning strategies, lease-up strategies, and presentation materials.
• Develop digital marketing financial estimates related to analysis provided and/or generated.
• Attend Transition and Disposition calls to maintain current Boards in Project Management Software (Monday.com) for team alignment and management.
• Maintain Media Plan Dashboard for team alignment.
• Run Social Media Content Management Service and VG Corporate Social Media Strategy and Campaign.
• Assist in naming proposals in collaboration with internal team members.
• Establish team KPIs and ensure digital channels meet or exceed all financial and engagement targets.
• Work with Digital and Business Analytics team to automate digital reporting and find new ways to deliver reports to clients.
• Gather customer insights through competitive landscape analysis, audits, A/B testing, and usage/success analysis, making adjustments as needed.
• Evaluate and implement new tools and programs to improve workflows, including overseeing tools like Monday.com and PandaDoc.
• Evaluate current outside vendors, negotiate advertising rates and contracts, and make recommendations for vendor changes to meet revenue goals.
• Assist in preparing the annual GWS budget, analyze variances, and initiate corrective actions.
• Build and manage the digital marketing team, setting clear goals and responsibilities, and conducting regular meetings and check-ins.
• Attend annual in-person meetings in Detroit for collaboration and brainstorming.
• Interface with outside clients and RSMDs to convey GREENWORKS Studio services and match them with client assets.
• Partner with IT/Digital Team & Operations Support on analytics, dashboards, and transitions.
• Schedule and participate in recurring meetings with RSMDs and the IT/BA/Digital Team to discuss trends and support needs.
• Maintain professional knowledge through workshops, networking, and participation in professional societies.
• Track vendor and client invoices in conjunction with the accounting team.
• Manage multiple projects proactively, prioritize tasks, and coordinate with internal staff to maintain brand consistency.
• Collaborate with GWS SVP and Director of Operations to ensure consistency across GREENWORKS Studio.
• Run weekly GWS team meetings.

Requirements

• Experience in digital marketing analysis, strategy development, and team management.
• Ability to develop financial estimates and manage budgets.
• Proficiency with project management tools such as Monday.com and PandaDoc.
• Strong negotiation skills for vendor and contract management.
• Excellent communication and collaboration skills with internal teams and external clients.
• Ability to manage multiple projects simultaneously and work proactively.
• Experience in digital reporting, analytics, and dashboard management.
• Knowledge of social media management and campaign execution.
• Ability to evaluate and implement new tools and workflows.
• Strong organizational skills and attention to detail.

Nice to Have

• Experience working with real estate or property management digital marketing.
• Familiarity with advertising rates and contract negotiations.
• Previous experience in team building and leadership within a marketing environment.

Qualifications

• Not explicitly specified; implied experience in digital marketing and team management.

Benefits & Perks

• Not specified in the description.