Manager, Digital Marketing (Country)

About the Role

Key Responsibilities

• Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
• Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
• Collaborate with product managers and in-house creative, development, and video teams to bring artists' visions to life
• Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning
• Brainstorm and execute content strategies across platforms including socials, websites, fan pages, DSPs, and more
• Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections
• Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
• Plan, budget, and launch targeted ad campaigns to engage audiences and strengthen market presence
• Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
• Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across campaigns and releases
• Report on digital initiatives with regular updates, recaps, and insights during weekly meetings

Requirements

• You have a degree in Marketing, Communications, or similar
• You have a passion for music and tech, especially social media and digital platforms
• You love country music
• You have AMAZING organizational abilities
• You can multitask and prioritize
• You can manage multiple deadlines and urgent tasks
• You are willing to learn a little bit of everything and open to taking on anything
• You are incredibly detail-oriented
• You are excellent at listening, interpreting, and communicating
• You are creative
• You are a self-starter
• You are curious and ask questions

Nice to Have

• Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
• An understanding of what content moves online conversations
• Understanding of trends and what might be the next great social platform
• Experience and knowledge of streaming platforms
• Experience with Photoshop, video editing, and social media publishing tools

Qualifications

• Degree in Marketing, Communications, or similar

Benefits & Perks

• Salary range of $58,656 to $80,000 annually, dependent on experience and business needs
• In-office collaboration valued, requiring a minimum of four days per week in the office
• Access to benefits outlined in the 2025 Benefits At A Glance document