500 FESTIVAL DIGITAL MARKETING INTERNSHIP - SPRING 2026

About the Role

Key Responsibilities

• Assist with brainstorming, writing, and scheduling content for all 500 Festival social channels
• Monitor engagement, respond to inquiries, and create stories and other interactive content
• Create social media posts including short-form video, graphics, and written content (experience with Canva is a plus)
• Assist in the creation of newsletter/email campaigns
• Capture high-quality photos and videos at events
• Gather event-day content, testimonials, interviews, and behind-the-scenes content
• Edit and produce video content for Instagram Reels, TikTok, and YouTube
• Support website updates and basic content management
• Help organize and manage the image library (experience with Dropbox a plus)
• Coordinate with the Communications Intern to post event content to online community calendars
• Learn and assist with social media management tools
• Research trends and recommend ideas based on marketing best practices
• Participate in team brainstorms and marketing team meetings
• Assist Marketing Coordinator with Influencer/Content Creator Program
• Act as a point-of-contact with Influencers/Content Creators
• Help create a social media schedule to ensure beneficial collaboration efforts
• Support the on-site execution of 500 Festival events and programs
• Assist with event set up, tear-down, and operational needs during event days
• Provide input on event recaps, focusing on areas of success and improvement

Requirements

• Experience or coursework in marketing, social media, photography, videography, communications, or a related field is recommended
• Possess strong written and verbal communication, organizational skills, and display creativity
• Self-motivated, organized, and able to manage multiple projects/tasks at a time
• Understanding of AP style, branding, and social media best practices
• Detail-oriented and creative
• Ability to edit video and photo
• Willingness to learn and adapt to changing deadlines
• Ability to work outdoors and endure various weather conditions
• Flexibility to work long hours, including weekends, evenings, and during event days in May

Nice to Have

• Experience with Canva
• Experience with Dropbox
• Experience with social media management tools

Benefits & Perks

• Experience a behind-the-scenes look at the Month of May in Indianapolis
• Hands-on industry experience in marketing and event production
• 500 Festival-branded apparel
• Two tickets to the 500 Festival Parade
• Two tickets to the 110th Running of the Indianapolis 500, presented by Gainbridge