Manager, Digital & Social Media Marketing

About the Role

Key Responsibilities

• Create and execute tailored social media editorial plans for each center, ensuring alignment with the overall portfolio strategy and addressing the unique needs of each location.
• Oversee the centers' email programs by crafting compelling copy, selecting appropriate imagery, and customizing content to reflect each center's 5-year plans and strategic goals.
• Regularly audit property websites to ensure priority programming and tenants are highlighted, ensuring content is current and engaging.
• Design and implement influencer engagement plans for each center, collaborating with internal and external partners to support foundational programming and long-term objectives.
• Develop engaging social media posts—including text, images, and videos—and manage their publication across appropriate platforms to maintain a consistent and dynamic online presence.
• Work closely with Property Marketing Managers and the corporate marketing team to formulate annual social media and digital strategies, including contributing to content creation for the entire portfolio.
• Maintain a regularly updated library of resources, analytic reports, and training materials for company-wide access.
• Produce reporting to showcase digital and social media metrics.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, particularly in social media and email management, execution and content creation.
• Experience with website content management systems and email marketing tools.
• Strong understanding of social media platforms, influencer marketing, and email marketing strategies.
• Exceptional writing, editing, and communication skills.
• Ability to analyze digital metrics and adjust strategies to optimize engagement and ROI.
• Strong critical thinking skills.
• Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.
• Excellent Excel and PowerPoint skills.
• Proficient with social media, email, and website management tools, including Meta marketing tools.
• Experience with Sprinklr, Dotdigital, Monday.com, Meta Business Suite, Photoshop, and video editing is a plus.

Nice to Have

• Experience with Sprinklr, Dotdigital, Monday.com, Meta Business Suite, Photoshop, and video editing.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.

Benefits & Perks

• Best-in-class benefits with affordable employee contribution levels.
• Paid time off, including vacation time, 12 paid holidays, and 80 hours of sick time annually.
• 401(k) match with immediate vesting.
• Ability to purchase company stock at a 15% discount.
• 24 paid volunteer hours and employer charitable match.
• Employee Assistance Program.
• Career-development resources.
• Comprehensive wellness program including Calm Health and ClassPass memberships.
• Remote Fridays for corporate offices and Forever Fridays for retail properties.