Senior Programmatic Media Manager - Product & AI

About the Role

Key Responsibilities

• Own the in-house programmatic media product roadmap and platform strategy, spearheading innovation initiatives to advance T-Mobile's digital advertising capabilities.
• Integrate AI-driven programmatic solutions across key demand-side platforms to optimize targeting, bidding, and campaign performance.
• Lead data-driven forecasting and scenario planning for programmatic investments, providing insights and predictive models with transparency to C-suite executives.
• Collaborate with cross-functional teams including analytics, finance, engineering, and campaign buying teams to align strategies with business goals and ensure cohesive execution.
• Drive programmatic inventory strategy and execution, enforcing a highly controlled, quality-focused buying approach that includes 100% use of Deal ID transactions, adherence to inclusion lists, and spend via marketplace deals.
• Handle direct publisher relationships to secure premium inventory and support media buying needs, serving as primary liaison to key programmatic supply partners.
• Develop a shared SSP partnership strategy with T-Mobile's Advertising Solutions team, aligning buy-side needs with sell-side opportunities.
• Develop resourcing plans for new programmatic features or tools, supporting technology investments and securing stakeholder support.
• Prepare and deliver executive presentations on programmatic strategy, performance metrics, and innovation initiatives to senior leadership.

Requirements

• Bachelor's degree in marketing, data analytics, or related field; MBA preferred.
• 7+ years of experience in digital marketing or advertising, with a focus on programmatic media strategy, platform management, and innovation.
• Deep expertise in programmatic advertising platforms such as DV360, The Trade Desk, and Amazon DSP, with a detailed understanding of the programmatic ecosystem.
• Proven experience integrating new technologies into advertising or media strategies.
• Exceptional analytical skills with experience in data-driven forecasting and ROI analysis.
• Excellent communication and collaboration abilities, with a track record of working across teams and influencing without direct authority.
• Proven ability to drive product/technology initiatives from concept to implementation as a high-impact individual contributor.

Nice to Have

• Experience with supply-side platforms and deal structures.
• Experience working in a corporate or large enterprise environment.
• Knowledge of AI-driven bidding and automation in digital advertising.

Benefits & Perks

• Competitive base salary and compensation package.
• Annual stock grant, employee stock purchase plan, 401(k).
• Access to free, year-round money coaches.
• Comprehensive medical, dental, and vision insurance.
• Flexible spending account, paid time off, up to 12 paid holidays.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Disability, voluntary AD&D, accident, life, and long-term care insurance.
• Mobile service & home internet discounts, pet insurance, transit programs.