Sr. Digital Marketing Lead, Marketing Operations, Optimus

About the Role

Key Responsibilities

• Develop and execute digital marketing campaigns, strategizing objectives, audience segmentation, and content creation to achieve business goals
• Refine marketing attribution models and continually analyze marketing campaigns across various platforms including social media, email, and search engines to determine which efforts to adjust and scale
• Manage and maintain website content and optimize for SEO
• Monitor and report on content creation, strategy, Google Analytics, email marketing, and paid social advertising
• Manage and maintain social media accounts, including creating content and community management
• Stay up-to-date with the latest trends and technologies in digital marketing
• Collaborate with multiple teams (e.g., Agency, business, program & technical teams) to help drive marketing tools
• Manage day-to-day work allocation and perform quality audits on deliverables
• Create and schedule standalone campaigns with a focus on driving traffic and engagement
• Work with teams to gather insights on internal marketing tools and build use cases for operational efficiencies
• Understand SLA, Metrics, and Deliverables to work towards achieving goals
• Create and drive business requirements for process improvement and technical solutions
• Operate in an ambiguous environment to define new business practices and standard operating procedures
• Be a subject matter expert to inform recommended strategies that meet operating goals

Requirements

• 6+ years of digital advertising and client-facing roles experience
• Knowledge of e-commerce and the book industry
• Ability to work with minimal supervision
• Comfort working in a fast-paced, highly collaborative, dynamic work environment
• Willingness to support multiple projects and accept reprioritization as necessary
• Excellent analytical, logical reasoning, verbal and written skills
• Exceptional attention to detail in campaign management

Nice to Have

• Experience with Asana or other project management/ticketing platforms
• Ability to meet deadlines in a fast-paced work environment driven by complex software systems and processes
• Self-starter and good team player
• Ability to deep dive and identify root causes of issues
• Good at problem solving, data analysis, and troubleshooting issues related to content editing

Qualifications

• No specific formal educational qualifications are explicitly mentioned in the description